Bachelorâs Degree or Masterâs degree in marketing or a related field
4+ years of experience in a digital marketing role
2+ years in a supervisory role
Demonstrable experience leading and managing SEO/SEM/SMM, marketing database, Web, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/8 and multivariate experiments
Solid knowledge of website analytics tools
Working knowledge of a CRM
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
LA City Fire and Safety Certification. If no certification upon hire, must be obtained within 30 days of hire and maintained by renewal before expiration date.Â
The Digital Marketing Manager is expected to have a strong understanding of digital marketing tools, channels and strategies and is able to lead integrated digital marketing campaigns from concept to execution. This position will work with the whole marketing team, supporting teams (such as project managers, programmers and writers) and vendors to launch campaigns on time and on budget. In addition, the Digital Marketing Manager is required to have a firm understanding of how web, SEO/SEM, email and social media all contribute to the overall marketing growth of an organization. This person should possess the ability to communicate strategy at both the team and stakeholder levels. This strategy should be supported by developing internal metrics, KPI and other goal measurements.
Internal Number: REQ20075373
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.