Responsibilities*

OUD Marketing: strategy and creative development: 40%

• Define objectives and strategies in collaboration with development colleagues

• Develop marketing plans based on a deep understanding of marketing, media and production principles

• Generate new ideas to raise funds for the university, steward donors, and/or enhance the U-M development community

• Liaise across OUD and university partners to build relationships and deliver expertise

  • Guide non-marketing colleagues in understanding marketing processes

  • Serve as a strategic consultant for ad-hoc school/college/unit (S/C/U) and OUD interests and projects

  • Champion best marketing practices

• Develop and present consistent, timely reporting on internal goals

• Support broad reach communication

  • Leaders & Best magazine and eZine

• Guide Digital Marketing Strategy 

  • Leaders & Best website 

  • Work closely with the Development Services team on refinement of online giving function

  • Social Media

  • Devconnect - the development community’s internal communication tool

  • In partnership with Annual Giving and digital fundraising develop Giving Blueday marketing

• In partnership with the Campaign Strategy Team, plan and execute campaign marketing plans

  • Work in partnership with Office of the Vice President for Communications (and university agency of record) on university branding and its extension into campaign branding

  • Develop targeted strategies and tactics as they relate to:

    • Campaign messaging, nationally and in regional markets

    • Develop and create the university-wide case statement for the next campaign effort

    • Develop strategy and content for campaign-specific websites

    • Volunteer leadership meetings and events

    • Campaign kickoff and closing events

    • Volunteer/donor stewardship and recognition events

• Provide Marketing thought leadership for emerging market segments

  • Parents and family

  • Students and recent graduates

  • Faculty and staff

  • International alumni

• In partnership with the University & Development Events (UDE) team and other stakeholders, provide creative consultation to engage donors at OUD-sponsored special events

OUD Communications: strategy and creative development - 30%

• Internal Communications

  • Manage interactions with Regents on major gift communications topics

  • Help direct and coordinate internal OUD communications on behalf of the Vice President for Development (VPD)

  • Manage development and execution of communications with development community, including Development Council meetings and In The Know newsletter

  • Help plan and support Chief Development Officer (CDO) meetings

  • Generate talking points as needed for development colleagues for media-related matters

• External Communications

  • Coordinate media relations regarding major gift announcements

  • Oversee communications for the Vice President for Development’s (VPD) presentations, speeches, etc.

• Develop content for marketing and communications materials

• Ensure an effective diversity, equity and inclusion (DEI) lens is applied to all communication and  approach to work 

Departmental Leadership - 25%

• Develop and advocate for a marketing strategy for OUD Marketing and Communications

  • Collaborate with SCUs to extend and amplify that strategy

• Maintain and prioritize the investment of OUD marketing budget

• Recruit, mentor and motivate a staff of approximately 20

  • Provide staff coaching, mentoring, and professional development opportunities that increase capabilities and create an environment of engagement

• Serve as a member of the OUD Management Team

Other Tasks as Assigned - 5%

• University marketing

  • Participate on university-wide Executive Marketing Council

  • Serve as counsel to University Vice President for Communications

• Serve as OUD liaison to Michigan Radio

Required Qualifications*

• Bachelor’s degree required. 7-10+ years of applicable experience in management and marketing, communications, journalism, or public relations.

• Commitment to fostering a positive team environment with an emphasis on diversity, equity and inclusion. Strong engagement around cultural awareness, knowledge, and competency.

• Advanced knowledge of current and emerging marketing trends and best practices, such as expanded use of internet and web resources.

• Ability to keep on top of emerging social media trends; ability to promote all forms of media.

• Advanced market research, analytical, and problem recognition, avoidance and resolution skills.

• Advanced skills in strategic planning, effectively organizing resources and setting and establishing priorities.

• Extensive experience with crafting, presenting and sharing a message in an imaginative and creative way that is part of a well-orchestrated process for generating revenue and building and strengthening relationships with constituents. 

• Excellent interpersonal and communication skills (both oral and written), sound organizational abilities, a high level of sophistication and maturity in social and professional settings, and a high degree of creative initiative. A strong commitment to customer service and open communication.

• An appreciation for a rigorous academic environment, coupled with a familiarity with the complexities and politics of the university setting.

Desired Qualifications*

• Advanced degree, preferably in marketing, journalism, or communications. Candidates who have had hands on experience in marketing, public relations, product rollout and promotion or event production will be strongly considered.

• Familiarity with University Policies and Procedures.

• Passion and appreciation for the role philanthropy plays within public institutions of higher education and society as a whole.

Additional Information

For additional information about this position and to review other current openings in Development, please visit our website at: https://leadersandbest.umich.edu/careers/home

Application Deadline

Although the Posting End Date may indicate otherwise, this job may be filled and closed anytime after a posting duration of seven calendar days.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.