The Marketing and Communications Associate supports the Director of Marketing and Communications to develop, plan, implement, and maintain comprehensive strategic and innovative communications projects for the Institute for Innovation in Development, Engagement, and Learning Systems (IDEALS), to include social media and web presence. Also, the Marketing and Communications Associate promotes the visibility of the IDEALS Institute’s success stories, events, programs, products, and staff through a variety of approaches, including web and print for internal and external audiences.
An integral part of this position is marketing communications planning, strategy and execution, budgeting, and community relations for specific IDEALS projects. The Marketing and Communications Associate also manages web and social-media outreach for multiple IDEALS projects.
Specific Duties & Responsibilities:
Provide and support other IDEALS departments and project leads with marketing and communications needs
Research and recommend original and creative approaches and content to communicate and promote specific subject matter, including branding
Ensure that all communications adhere to Johns Hopkins, IDEALS, and clients’ design style guides, and that quality of products meet IDEALS standards
Work with IDEALS staff to obtain quality visual assets for reporting and promotion
Identify visuals for projects, recommended media for dissemination, and develop and disseminate key messages
Draft and edit op-eds, letters to the editor, news releases, talking points, speeches, newsletters, research blasts, presentations and other materials, as needed
Draft multiple and varied publications, reports, web pages, grants, executive remarks, media releases, videos, fact sheets, infographics, presentations, announcements, advertisements, campaigns, and conference materials, including strategic selection and layout of artwork, graphics, pictures and illustrations
Manage vendors, translations, and other contract workers to execute marketing and communication needs
Solicit content from IDEALS faculty and staff to support public relations and marketing efforts
Update and maintain a public relations/marketing calendar of award submission dates, conferences, meetings, and other related events
Develop innovative and compelling content for multimedia materials that support the goals and objectives of IDEALS
Collaborate with the Director of Marketing and Communications and IDEALS leadership to write reports for partners and clients
Prepare monthly and quarterly reports for partners and clients on web analytics
Stay abreast of relevant global child care and other related news, developments and events, and keep IDEALS faculty and staff updated
Conduct communications and marketing trainings for IDEALS affiliates
Complete other tasks and duties as requested by the Director of Marketing and Communications
Minimum Qualifications (mandatory):
Bachelor's degree in related field
Four years related experience
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Bachelor’s degree with emphasis in communications, marketing, writing, and/or public relations
Five (5) or more years related experience in marketing and communications, project management, social media marketing, event planning and management, and client management
Special Knowledge, Skills, and Abilities:
Excellent written and verbal communication skills, and strong interpersonal skills
Excellent project management, time-management, and organizational skills, as well as a demonstrated ability to juggle multiple projects
Strong design/concept skills
Strong web writing and content presentation skills
Meet or exceed expectations of the IDEALS Institute and Johns Hopkins School of Education
Ability to assess new standards, technologies, and trends and to use that information to recommend strategies and techniques for projects
Experience in both PC and Mac environments
Proficiency in Microsoft Office, and Smartsheet
First-hand knowledge of regional and national print, broadcast and electronic media outlets, and social networking, including web-based and online media/information sites
Experience using Google Analytics, Adobe Creative Suite, and WordPress
Experience implementing RSS feeds, blogs, and other emerging user community-building techniques
Experience with image and video manipulation tools, and knowledge of industry standards, internet and local networks
Adept at social media communication, including but not limited to integration of Twitter, Facebook, Pinterest, and other social media platforms into driving traffic to web-based content
Ability to multi-task and work with internal and external clients
Ability to work with many different user groups with varying levels of web knowledge, including IDEALS staff and clients
Ability to set goals and work with minimal supervision
Ability to travel locally and outside MD, as needed for meetings and special events
Ability to lift 25+ lbs. of collateral for meetings and special events
Classified Title: Communications Associate Working Title: IDEALS Marketing & Communications Associate Role/Level/Range: ATP/04/PD Starting Salary Range: $59,000 to $81,000 annually Employee group: Full Time Schedule: M-F, 8:30 - 5:00pm Exempt Status: Exempt Location: 25-MD:JH at Columbia Center Department name: 60008577-IDEALS Personnel area: School of Education
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at firstname.lastname@example.org. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Equal Opportunity Employer Note: Job Postings are updated daily and remain online until filled.
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.