JOB SUMMARY Provides complex marketing support to Real Estate Management Team, typically for a high profile or premier commercial asset. Develops and implements professional marketing and community relations programs to maximize the asset by increasing traffic, building sales and improving net operating income for assigned properties.
ESSENTIAL DUTIES AND RESPONSIBILITIES In consultation with the management and leasing teams, develops and recommends marketing plans and strategies consistent with revenue and leasing goals of the property. Develops and recommends budgets for marketing initiatives.
Researches and analyzes market position. Interprets census data, media rankings, website data, survey results and all other forms of marketing related information.
Works with clients to develop marketing concepts and design marketing materials. Provides cost estimates for clients by researching costs and negotiating with vendors.
Manages relationship with contracted marketing and media vendors. Conducts bidding process, negotiates prices and selects vendors for needed services.
Serves as local office contact for advertising and promotion. Issues press releases, feature stories and by-line articles to the media.
Identifies, coordinates and facilitates promotional events, corporate sponsorships and other marketing efforts to aggressively build monthly traffic.
Coordinates the development, production and distribution of print/web collateral materials.
Provides technical assistance to other staff members in use of marketing software applications to prepare marketing and promotional materials.
Communicates effectively with staff, tenants, public, corporate management and ownership. Keeps stakeholders apprised of marketing activities and results through periodic reports, financial statements, newsletters and ongoing correspondence.
Reviews materials to ensure compliance with company standards for use of logo, branding and other print media requirements.
Supports tenant retention through the development of tenant merchandizing and promotional initiatives.
Performs other duties as assigned.
SUPERVISORY RESPONSIBILITIES Provides formal supervision to individual employees within single functional or operational area. Recommends staff recruitment, selection, promotion, advancement, corrective action and termination. Plans and monitors appropriate staffing levels and utilization of labor, including overtime. Prepares and delivers performance appraisal for staff. Mentors and coaches team members to further develop competencies. Leads by example and models behaviors that are consistent with the company's values.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and EXPERIENCE Bachelor's degree or equivalent from four-year program, preferably in Sales or Marketing, with a minimum of five years related experience and/or training.
CERTIFICATES and/or LICENSES Real estate license preferred
COMMUNICATION SKILLS Excellent written and verbal communication skills. Ability to write reports, manuals, speeches and articles using distinctive style. Strong organizational and analytical skills. Ability to provide efficient, timely, reliable and courteous service to customers. Ability to make effective and persuasive presentations on general topics to clients, employees, tenants and public groups.
FINANCIAL KNOWLEDGE Requires advanced knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages, discounts, and commissions. Conducts advanced financial analysis. Prepares and manages project budgets.
REASONING ABILITY Ability to comprehend, analyze, and interpret complex documents. Ability to solve problems involving several options in situations. Requires advanced analytical and quantitative skills.
OTHER SKILLS and/or ABILITIES Advanced skills with Microsoft Office Suite. Experience with desktop, graphics, and presentation software and technology.
SCOPE OF RESPONSIBILITY Decisions made with thorough understanding of procedures, company policies, and business practices to achieve general results and deadlines. Responsible for setting work unit and/or project deadlines. Errors in judgment may cause short-term impact to department.
Internal Number: 19027895
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.