The Rhode Island Philharmonic Orchestra & Music School (RIPO&MS) seeks a Director of Marketing and Communication to join a dynamic administrative team as we take the nation’s first successfully merged professional orchestra and community music school to new heights of community relevance and impact through artistic, educational and organizational achievement.
Founded in 1945, the Rhode Island Philharmonic Orchestra is one of the nation’s finest regional orchestras. Our education programs are the most comprehensive of any professional orchestra, with concerts, youth ensembles and a community music school that serves the entire state and region. RIPO&MS serves as many as 175,000 audience members and students each year. By prioritizing artistry and education equally, and furthering core values of quality, access, diversity and collaboration, we are helping redefine what it means to be a professional orchestra in the 21st century. This coming season marks the Orchestra’s 75th, The Music School’s 31st, and the first season led by our new conductor and Artistic Advisor, Bramwell Tovey. Tovey begins after a period of exceptional growth during which ticket sales for the Orchestra have increased 44%, and enrollments at the Music School have grown by almost 30%. Under the new artistic leadership of Bramwell Tovey and continued administrative leadership of David Beauchesne, we have plans for continued growth in service to our community and intend to analyze and define those plans during our upcoming strategic planning process. Concert attendance and Music School enrollment are both key business drivers as well as key indicators of how well we are fulfilling our mission. Our vision and goals require a strong marketing and communications department and a plan that promotes strong, sustained audience/student retention and growth.
The Director of Marketing and Communication is responsible for audience development for the Orchestra, enrollment growth for the school, ticket and tuition revenues, brand management, public relations, and all communication activities of the Rhode Island Philharmonic Orchestra & Music School. S/he will work as part of a collaborative leadership team focused on furthering our mission and achieving the earned and contributed revenue goals necessary to support it. We seek an experienced, energetic, enthusiastic, innovative, hands-on, strategic critical thinker who can lead with urgency; who will bring sophisticated marketing and sales tactics to the Philharmonic; who understands market segmentation, cross selling and social media; and who can leverage the capacity in our recently renovated performance hall and new state-of-the art music school. S/he will build and maintain a consistent brand, raise awareness, ensure effective, superior communication and achieve budgeted performance-related revenue goals. Highly motivated marketing professionals seeking a meaningful application of their skills will enjoy working with colleagues to expand the footprint of the Philharmonic.
Orchestra and Music School marketing is a multi-dimensional discipline, requiring constant customer engagement, broad and deep understanding of products and platforms, communication skills to envelop messages and content that resonate with the market, and advanced marketing skills to coordinate and execute growth strategies. You need to be strategic, results-oriented, a great team builder and looking to make a difference.
Goals / General Scope of Position
audience development for the Orchestra
enrollment growth for the school
increase ticket and tuition revenues
all communication activities of the Rhode Island Philharmonic Orchestra & Music School
ensure an optimal experience for patrons, students, parents, and others
Working with colleagues, marketing staff, and, where appropriate, with external parties, the Marketing Director will:
Create and execute a comprehensive strategic marketing plan that support the Philharmonic’s growth-oriented goals for the Orchestra’s ticket/subscription sales and Music School enrollments, including developing concepts, producing printed and electronic materials and supervising sales
Prepare revenue and expense budget forecasts and pricing structures for all programs
Monitor marketing goals, regularly evaluate tactics and make adjustments as needed
Supervise the Box Office staff including maintaining subscriber and single ticket sales data
Work with Education and Marketing staff to maintain enrollment and school-related data
Direct the Philharmonic telemarketing campaign and group sales program
Supervise the production, direction, publication and distribution of the Philharmonic Orchestra season brochure, the concert program book and all music school marketing materials
Supervise the website, e-blasts, strategize social media efforts, manage communications around subscriber and student acquisition and renewal efforts, and participate in subscriber and student retention efforts
Work with others to create/ direct all media including radio, television, print and internet
Supervise the maintenance of media files and distribution of information to various media and industry contacts on local, state and national levels
Maintain/establish radio and television media sponsorships. Create promotional opportunities with all media via ticket and advertising trades
Maintain and update print and graphic standards for the organization
Conceive, produce and ensure the quality and consistency of all communications and materials, including the web, television and print (newsletters, brochures, post cards, flyers, pamphlets, program inserts, etc.)
Coordinate market research to determine all factors relating to Philharmonic revenue, long-range programming modifications, audience development, etc.
Act as liaison to the Philharmonic Board, and work with the Board and staff colleagues to benefit marketing and public relations
Leverage and report data internally and in coordination with external consultants to inform decisions and strategy
Coordinate/execute market research to determine all factors relating to Philharmonic revenue, long-range programming modifications and patron/enrollment development
Coordinate and staff patron services including arranging valet parking, transportation shuttles and handout materials for the Philharmonic table at concerts
Ensure appropriate use of sponsor names and logos, as specified in agreements
Produce statistical data for use in grant applications and fundraising campaigns
Manage front-of-house and patron experience at RI Philharmonic Concerts
Assist and supervise Box Office at all concerts and events
Staff external concerts and events
Update and maintain Philharmonic archive
Support executive director and work with the department heads team to model culture of dedication to the mission and high achievement
Assist team in developing checklists for public events
Collaborate with Director of Development to solicit and manage corporate sponsorships, and create effective donor cultivation, communication and engagement strategies
Support the Director of Education to manage all Music School-related marketing
Report regularly to the Board and relevant committees, including finance and strategic planning, on progress of marketing and branding approaches, measured against goals and benchmarks
Candidate should have a Bachelor’s degree, Master’s preferred, plus a minimum 5 years’ experience in marketing, sales, brand development, or equivalent training or experience. Areas of experience and interest should overlap with: Customer Research and Analysis, Audience Segmentation, Sales, Social Media, Graphic Design, Digital Metrics Analysis and Reporting, Web Development, Mobile App Strategy, Blog Writing. Experience in and knowledge of arts organizations, orchestral music, and music education is important. Ability to increase community awareness via public relations and social media and to create marketing plans with clear goals and metrics for measurement are key.
Comfortable working as part of a team
Continuously learning new skills and staying current to more effectively promote growth
Proven ability to grow customer/client base
Passion for music and the mission of the Philharmonic Orchestra & Music School
Superior written and verbal communication skills
Attention to detail, adherence to deadlines and ability to multi-task and prioritize
Able to manage and develop direct reports
Able to see the big picture and fit within it
Routine office environment. Attendance at meetings, events, concerts and occasional conferences during evening and weekend hours is required. The Philharmonic offers generous vacation/benefits packages. Salary commensurate with experience.