About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities Work closely with business heads to understand their business priorities and translate these into executable go-to-market strategies to drive client impact and business outcomes
Develop transformational marketing strategies that puts client data, analytics and insights at the centre, with clear articulation of how marketing is supporting specific business aspirations.
Lead the implementation of plans with clearly defined outcomes and metrics that support these strategies, with periodic reviews and updates with senior business stakeholders.
Work closely with Business, Product, Portfolio, Sales, Operations, Compliance and Legal stakeholders to plan and design effective workflow in the implementation of marketing programs that drive customer acquisition, lead generation and utilisation.
Drive impactful engagement between Corporate Affairs, Brand & Marketing central teams and regional teams, providing guidance on localisation of global strategies and programs and implementation of these within regions.
Ensure regional plans roll up to support the overall global business goals and marketing programs for the Private Bank.
Provide direction and guidance to creative agencies to develop and articulate CVPs that translate into effective communication, translated into a strong communication strategy for all customer touchpoints
Lead the development of media buying strategies for key strategic initiatives and work closely with media agencies to ensure optimal media placement and reach
Develop measurement frameworks, metrics and KPIs that ensure marketing strategies are effective and impactful and that we're garnering increased insight around the ways that clients interact with us, and use our services.
Monitor and track campaign performance and results; use these learnings for future campaigns and share best practices.
Drive continuous improvement in marketing programs as market conditions evolve. Led by creative thinking and a desire to think outside the box. KEY
Our Ideal Candidate
Proactive, results-orientated, with solid organisational/project management skills and the ability to meet deadlines
Team player, and a high energy individual with a positive attitude
Exceptional interpersonal and networking skills, with a track record of developing relationships at the most senior level as well as across teams and geographies
Strong people skills with the ability to lead and inspire others to achieve the strategic vision and deliverables of the function
Superior communication skills, both written and verbal
Experience in thematic development and content marketing, thinking 'customer first' to ensure themes address client needs and challenges
Strong digital marketing background
Proven ability to clearly articulate the business goal behind the creation of marketing campaigns.
Strong management of budgets and agencies
Transformational mindset with sound decision making and the ability to work in a high paced, high pressure environment
Passion for working as part of a global team, whilst building strong networks with regional colleagues
Degree educated or equivalent preferably in Marketing, Communications or a related field
>12 years senior level experience in Private Bank marketing and communications
Apply now to join the Bank for those with big career ambitions.
Internal Number: 6536591
About Standard Chartered Bank
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