A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Michigan Creative, part of the Office of the Vice President for Communications, is seeking a Digital Marketing Specialist with a focus on social media marketing. This is an exceptional opportunity to work on one of the most distinguished brands in higher education. This position will be mainly responsible for working within social platforms to implement and maintain data-first marketing strategies to ensure quality and effectiveness. Other responsibilities include campaign data analysis and managing media buying needs across other platforms like Google Ads.
Ideal candidates will have demonstrated experience managing paid social media campaigns, coordinating and producing reports and monitoring online performance analytics to meet client objectives and goals. Further, the candidate will have demonstrated experience using analytics insights to guide and refine future strategies.
Candidate should be proficient at creating user-friendly, explainable reports for colleagues and university leadership. A solid understanding of social marketing is essential to the role.
Overall Marketing Strategy
Assist with the creation of multi-channel marketing campaigns and big-picture strategies
Stay up to date on marketing trends and successfully apply them to your own work
Use data to inform campaign optimizations and strategies
Track KPIs and goals, and always keep ROI top of mind across all campaigns
Ability to plug into varying platforms like Google Ads and Facebook Ads Manager
Social Media Marketing Strategy
Assist with the creation of measurable social media marketing strategies and tactics to reach specified objectives
Stay up to date on the changing social media marketing landscape and provide insights and ideas for strategy and campaign optimizations
Working knowledge of how to fully utilize social media pixels and tracking capabilities
In-depth knowledge of each platform’s demographics and best uses
In-depth knowledge of each platform’s creative requirements
Implement and manage paid campaigns through various social media channels including Facebook, Instagram, Twitter, LinkedIn, Snapchat and others
Experience with Google Ads
Manage budgets within tactics and assist with overall budget management
Ability to communicate campaign effectiveness to non-marketers and leadership
Data Analysis & Tracking
Ability to tag events, track campaign performance and analyze Google Analytics data per campaign
Assist with pixel mapping and tracking strategies to prove ROI and campaign success
Use data to identify opportunities to improve marketing effectiveness
Collect and analyze data in order to translate and report on campaign performance
Utilize Brandwatch and other tools to measure performance and identify opportunities
Communicate effectively to non-marketers and other stakeholders
Coordinate with clients, marketing team and creative team to execute campaigns
Assist in the coordination and maintenance of advertising calendars and campaign expenses
Track and report on project budgets, status, needs and opportunities
Bachelor’s degree in a related field (marketing, digital advertising, etc.) or equivalent experience
Minimum of 1 year of experience in marketing or advertising, or an equivalent combination of education and experienc
Experience in higher ed recruitment, development and content marketing
Able to work under deadline pressure and manage multiple projects across multiple lines of business
Experience working within a marketing agency setting
Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data using visualization tools like Excel, Tableau and others
Certification in Google AdWords and Google Analytics preferred
Ability to compile and analyze data and prepare reports
Deep understanding of digital marketing and digital production
Strong project management skills, excellent oral and written communication skills
Critical thinker and problem-solving skills
Self-starting team player with a positive attitude
Great interpersonal and communication skills
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 178104
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.