Normal Work Schedule: Monday-Friday 8:00am to 4:45pm
Note to Applicants: To be considered, you must submit a PORTFOLIO with your application.
Job Summary: The Marketing Strategist works within the Division of Strategic Communications to support the division's contribution to the University's strategic plan.
Additional Department Summary: The Marketing Strategist works within Strategic Communications to support the division’s contribution to the University’s strategic plan. The position will provide tactical marketing support, including but not limited to administering data in MS Excel and data visualization tools such as Data Studio and Power BI, creative problem solving, providing oversight of paid campaigns on mainstream social media platforms and contributing to the implementation of SEO best practices. The Marketing Strategist will manage contract workflow, acting as liaison between Strategic Communications and media vendors. This position will work collaboratively to plan and execute marketing activities for specific client groups.
Additional Required Department Minimum Qualifications: This is an entry-level position and previous professional experience is not required. Only applications that include a portfolio of work samples will be considered.
Skills and Knowledge: Copywriting, editing, proofreading, excellent oral and written communication skills, fluency with business computer use and industry-relevant applications, managing social media and reporting outcomes. Candidates must demonstrate experience effectively producing content, performing editing and proofreading, working as part of a team and meeting deadlines. Knowledge of professional writing styles will be important as candidates must be able to master AP and UA Editorial Style. Candidates must demonstrate strong competence and creativity in writing, editing and proofreading copy by presenting a strong portfolio of publication and/or writing samples.
Preferred Qualifications: Demonstrated experience writing marketing copy, creating campaign-related hashtags, executing e-mail campaigns, coordinating documentation for payments, managing corporate social media identities, and web content management.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. "EEO is the Law" Poster
Internal Number: 509779
About University of Alabama Tuscaloosa
As the state’s flagship university, The University of Alabama family has always focused on being the best. After all, we are The Capstone of Higher Education. Founded in 1831 as the state’s first public college, The University of Alabama is dedicated to excellence in teaching, research and service. We provide a creative, nurturing campus environment where our students can become the best individuals possible, learn from the best and brightest faculty, and make a positive difference in the community, the state and the world. You’ll like what you find here. Become part of The University of Alabama family.