The primary purpose of the Communications & Marketing Specialist position is to serve as the manager and lead on all communications, marketing and advertisement, website and social media content, and associated activities on behalf of the Department of Family Medicine. The position is integral in managing and coordinating the departments creative process, brand recognition, continuity of communications and marketing, and managing our social media and web presence. The position is key in aligning these activities amongst various stakeholders, including the departments executive level leadership team, UNC Health Care, UNC Physician's Network, the Patient Advisory Council (PAC), the School of Medicine, and other outside organizations and agencies. This position may also support the research section of the department, providing project and program support, analyzing data, and assisting with dissemination of research through appropriate communication channels. Key job responsibilities include:
Responsible for internal and external communications for the Department of Family Medicine and ensuring organizational communication excellence and continuity of messaging, branding, and reputation
Research and lead communication and branding initiatives across multiple sections of the department in partnership with executive leadership
Coordinate and manage the creative process for communications within the department
Marketing and Advertisement
Responsible for internal and external marketing and advertising strategies for the UNC Department of Family Medicine in partnership with UNC Physicians Network and associated University personnel
Research and lead marketing and advertising initiatives across multiple sections of the department in partnership with executive leadership
Coordinate and manager the creative process for marketing and advertisement within the department
Website and Social Media Management
Manages the Department of Family Medicine's various website platforms and social media outlets
Research and lead website and social media initiatives across multiple sections of the department in partnership with executive leadership
Oversee the design and maintenance of departmental website, social media accounts, and SharePoint site (content creation, maintenance, redesign, information dissemination, and continuity)
Research Section Communications Facilitator
Responsible for program support and coordination for the Research Section of the Department of Family Medicine
Coordinate activities related to Research and Outlook (R&O) annually, creating graphs and charts to reflect research growth and metrics
Assist as back-up to the departments grants administrator for grant and project coordination, budgeting, and submission
Education and Experience:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Excellent written and verbal communication skills. Must prioritize projects and assignments under competing priorities and deadlines. Must possess sound business judgement, tact, and diplomacy. Must interact and communicate with people at all levels of the School/University and outside organizations with the highest degree of professionalism and integrity. Must exercise sound judgement in independently researching topics and compiling and editing materials to be used in various outlets. Demonstrated ability to work both independently and collaboratively, and also adapt quickly to a changing environment in a position with evolving duties. Must maintain effective working relationships with all peers, program related personnel and faculty, demonstrate initiative, and remain calm under pressure.
Proficiency in Microsoft Office Suite. Experience and competency with a variety of communications, marketing, and graphic design tools. Advanced knowledge of WordPress, or similar web platform, and experience with content management for a large organization. Experience with videography and photography. Experience in social media management, data analytics, and demonstrated history expanding/ organizing the social media presence of an organization. Experience working with media board software. Proven history of learning new software and skills.
Previous experience working in an academic and/or medical environment. Experience in healthcare communications highly preferred.
Ability to write and edit materials for multiple audiences. Experience working with Adobe Suite, including InDesign, Photoshop, Illustrator, Premiere, Dreamweaver, and Lightroom. Experience managing and disseminating content on Facebook, Twitter, and Instagram. Experience creating content for media boards, websites, social media, or other digital platforms. Knowledge of media board software Raspberry-Pi.
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
Internal Number: 167351
About The University of North Carolina at Chapel Hill
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