This position reports to the Property Manager. This position leads onsite marketing and leasing, administers website updates, oversees the development of marketing tools to support onsite leasing, and assists with the development of marketing programs. This position is also responsible for spearheading our social networking policy and brand implementation.
Maintain an excellent customer service relationship by adhering to the Peak Service Standards
Assist with the brand management in making sure that the brand is being appropriately represented at a community level
Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Property Manager
Work with the Property Manager to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
Develop annual property marketing plans
Develop and manage Resident Programs
Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
Assist in the completion of market surveys and leasing reports as required
Accurately prepare and have a thorough knowledge of all lease-related paperwork
Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
Create or review and manage all property promotional items
Education/Experience and Technical Requirements:
Experience in multi-family sales, leasing, or management, preferred.
High degree of proficiency in Powerpoint, MS Word and Excel
Must be proficient in social networking: Facebook, Instagram, YouTube, LinkedIn, & Twitter and other emerging platforms
Bachelor degree in Marketing, Communications, Business, Real Estate or other related field is preferred
Ability to read and write English fluently
Ability to perform basic to intermediate math
Computer literacy required
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
The person in this position will need to be able to travel around town, market on campus and stand for long periods of time.
Constantly operates a computer and other office productivity machinery (i.e., a calculator, copy machine, and computer printer)
The person in this position frequently communicates with students who have inquiries about their rent or leasing agreement. Must be able to exchange accurate information in these situations.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Welcome to Peak Campus ("Peak" and the "Company"), a fully-integrated student housing real estate company providing best-in-class property management, development and consulting services.
Peak Campus is a visionary leader in the management and development of apartment communities in college markets across the nation. With over 53,000 student housing beds currently under management in 71 college markets, Peak is the country's second largest privately-owned, student housing company. Our broad portfolio encompasses both privately-owned and university-sponsored projects in all stages, including initial development, lease-up, stabilized, core, value-add and distressed assets.
Our best-in-class communities offer housing for today’s brightest students. The Peak Campus team consists of group of experienced professionals that understand the unique challenges of student housing operations, development, marketing, and leasing. The group offers an unmatched ability to execute on management, development, and customer service strategies consistent with the goals and long-term investment plans of our partners. At Peak Campus, Good Just Isn't Peak Enough!?