Assistant Director, Marketing, communications & Events University of Redlands
POSITION CODE: 4468 DIVISION: Office of Career & Professional Development (OCPD) LOCATION: Redlands, CA APPOINTMENT: Administrative, full-time, 12 months STARTING SALARY: Commensurate with experience POSITION AVAILABLE: Immediately INTRODUCTORY PERIOD: 12 months POSTING DATE: August 2, 2019 APPLICATION DEADLINE: Open Until Filled
Description: The Assistant Director, Marketing, Communications and Events reports to the Executive Director of the Office of Career & Professional Development (OCPD). The Assistant Director serves as the primary point person for the management and coordination of logistics for events in OCPD, and produces all official communication about events and opportunities from the OCPD. The Assistant Director of Marketing, Communications, and Events is tasked with project management and vendor coordination, marketing strategic plan development (to include setting the vision for web marketing, marketing-related recommendations, and creative media planning). The Assistant Director provides professional support to the Executive Director in managing a robust, integrated and strategic communications plan for all aspects of the Office of Career & Professional Development.
Duties and responsibilities include but are not limited to:
Plans marketing and branding strategy to effectively communicate OCPD's mission, goals, and events with students, employers, and campus partners.
Develops project management strategies and systems to manage workflow for collateral and marketing requests from OCPD staff.
Designs and creates, or directs the design and creation of, marketing collateral including brochures, flyers, advertisements, annual report, and other printed, online, and physical item marketing collateral.
Collaborates with University Communications to create consistent campus messaging/branding around career initiatives and student outcomes.
Provides design elements and expertise for 10+ student newsletters (tailored to different populations of students) and department website.
Manages social media accounts including Facebook, Instagram, LinkedIn and YouTube.
Uses digital media to share the Office of Career & Professional Development's story and successes with donors, prospective and current students, potential and current recruiters, parents, alumni, and other stakeholders.
Ensures that all events and programs are archived through photographs and video clips; captures video interviews with current students, recent alumni, on-campus recruiters, and internship supervisors.
Publishes video stories through social media platforms, website, presentations, and other venues.
Coordinates logistics for all major OCPD events, including campus-wide career and internship expos, career conferences, career treks, student workshops/webinars, and networking events.
Responsible for collaborating with campus partners to assure optimal scheduling of events in an effort to maximize student attendance.
Utilizes responsible resource management skills to ensure cost and revenue targets are achieved for all events.
Leads team in executing all event logistics including invitations, event registration, room reservations, audiovisual equipment, parking, catering, and marketing.
Develops ongoing positive relationship with visitors to campus, including several hundred employers annually, by ensuring they are well taken care of, and want to return to recruit at the University of Redlands.
Evaluates programs and events success, and utilizes data to continuously innovate and make improvements to future events.
Hires, trains, supervises, and schedules undergraduate marketing interns.
Sets and meets professional objectives that enhance OCPD and maintains the professional reputation of the department and the university.
Serves as liaison to professional associations to stay abreast of current developments in career services and marketing trends (California Career Development Association, Mountain Pacific Association of Colleges and Employers, National Association of Colleges and Employers, American Marketing Association).
Other duties as assigned.
MINIMUM QUALIFICATIONS: A Bachelor's degree in Marketing, Communications, Public Relations or related field is required. Equivalent experience/training will be considered in lieu of education. A minimum of 3 years of communications, event management and/or higher education experience is required. Ability to strategically determine new projects and events that drive success; executing ideas from start to finish while directing staff and student workers. Ability to manage staff. Proven experience in working with creative teams, meeting deadlines while working in cross-functional teams. Experience coordinating successful events. Experience designing informational and marketing materials for educational programs, events and projects, including reports, brochures, fliers, posters, email and web pages. Must be organized, detail oriented and able to multitask. Experience with outcomes assessments and tracking of data. Knowledge of social media platforms including Facebook, Instagram, LinkedIn and YouTube. Ability to perform under tight deadlines and in a fast-paced environment; flexible, with an ability to deal with change and multiple assignments at once. Experience writing, compiling, editing or proofreading content for publications. Experience in preparing and managing budgets. Ability to work collaboratively on team projects with diverse individuals including students, faculty, staff, and employers. Flexibility and willingness to work early mornings, events and weekends as needed.
Master's degree in a related field or extensive experience in marketing, communications and event planning
Website Content Management System experience
In compliance with the Americans with Disabilities Act, if selected for the interview process and accommodations are needed; please call 909-748-8040.
FOR MORE INFORMATION, CALL 909-748-8040 OR VISIT http://www.redlands.edu/human-resources/employment/. SUBMISSION OF A RESUME OR APPLICATION INDICATES AGREEMENT THAT THE UNIVERSITY MAY VERIFY ANY AND ALL INFORMATION CONTAINED THEREIN.MEMBERS OF UNDERREPRESENTED GROUPS ARE ENCOURAGED TO APPLY.AN EQUAL OPPORTUNITY EMPLOYER
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