Corporate and Investment Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.
Overall responsibility for developing and managing IBG's regional marketing strategy and execution for the respective business segments, including SME Banking, Corporate Banking and Institutional Investors.
Understand client needs and assess distribution options to determine optimal marketing mix
Creation and curation of clear and concise key messages for the respective IBG business segments to amplify awareness and consideration
Deliver an 'insight' led agenda working with Group Research, Product and Business Unit Client Coverage teams
Management of paid media partnerships and cooperation with GSMC on market messaging, interviews and press statements
Support lead generation, customer acquisition and utilisation through specific client engagement or sales enablement initiatives to achieve greater share of wallet amongst priority segments
Amplify IBG Award wins both internally & externally
Analysis of competitor's marketing activities to undertake any strategic realignments required
Manage the IBG marketing budget and ensure maximum ROI on activities
Line management responsibility for IBG marketing and communications resources
Partner with GSMC, SME Innovation and GTS Marketing to ensure marketing programmes are seamlessly executed in line with global brand standards and that proper measures are established to track effectiveness of all marketing deliverables
Content responsibility for internal business activities such as global townhalls, staff communications and internal marketing activity, eg. Intranet etc
9-10 years experience in B2B marketing, preferably in the financial services industry with a track record of developing and implementing successful marketing strategies and initiatives
Knowledge of segment marketing practices proven to be effective/impactful in reaching and converting clients
Excellent writing skills
Comfortable in interfacing directly with external clients
Proven analytical capability
Ability to work towards tight deadline
Bachelors degree in marketing, communications or business
Financial Service industry certificates/training would be an advantage
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
Internal Number: 6248490
About DBS Bank Limited
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