At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.
A day in the life as an Associate Manager Global Brand Development& Marketing
As a digital first thinker, creative consumer marketer and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. You will:
Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
Use social insights to help drive product innovations through the system to better meet consumer demands
Demonstrate creative thinking and leverage consumer insights to drive product innovations and better meet/exceed consumer demands
Develop overall go-to-market product strategy
Develop primary assets for advertising and other marketing communications
Become the global consumer insights and competitive market segment expert and demonstrate insights on product line, brand, and category
Align premier content and storytelling with strong commercial plans
What you’ll bring
You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation – the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment.
Minimum of 5 years of progressive experience supporting a fully integrated marketing program
Bachelors Degree in Marketing, Advertising or related field
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years.