The webmaster is a member of the marketing team, and an expert in supporting the maintenance and continuous improvement of the school’s website, marketing analytics and digital marketing assets. This individual will work collaboratively with all departments to effectively communicate the school’s distinguishing features and advance the school’s positive image.
Develops and maintains functionality, appearance and accuracy of Mater Dei Prep’s website, reputation and brand management through media outreach
Maintain and implement changes and updates, images, and most current messaging.
Create campus-wide advertisements for admissions, development, enrichment and camp programs; develop and post press releases
Work collaboratively with technology coordinator to maintain content integrity, conducting random audits of live site content.
Develops and maintains Mater Dei Prep’s social media websites.
Optimizes website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Manages tracking and reporting of search-related activities and provides analyses to administration.
Assists in the creation and delivery of internal and external communications such as newsletters and webinars as needed.
Creates campaign tools such as landing pages, email campaign templates, student, teacher and parent support tools, mobile, display banners and online school advertisements.
Assists with both print and digital marketing media; work collaboratively with our marketing company (Solari).
Maintain any additional applications that coexist with our Website and Student Information Systems.
Education: Associate, Bachelor’s degree preferred or equivalent work experience
Experience in designing websites.
Experience preferred in student information systems such as Genesis, Real Time and PowerSchool, and website development tools such as Edlio.
Understanding and use of web metrics and how to gauge performance.
Strong knowledge of and experience with web marketing best practices.
Experience with creating videos for digital marketing use.