At Boston Children's Hospital, success is measured in patients treated, parents comforted and teams taught. It's in discoveries made, processes perfected, and technology advanced. In major medical breakthroughs and small acts of kindness. And in colleagues who have your back and patients who have your heart. As a teaching hospital of Harvard Medical School, our reach is global and our impact is profound. Join our acclaimed Digital Marketing Department at BCH and discover how your talents can change lives. Yours included.
This Marketing Analytics & SEM Analyst will be responsible for:
Leading the marketing analytics lifecycle.
Making relevant data and metrics available to support the effective design of the right campaigns.
Promoting and facilitating the implementation of all learnings and insights into day-to-day marketing decision-making.
Evaluating keywords, trends, competitors, and market behavior for the purpose of identifying opportunities that will advance Search Engine Marketing (SEM) initiatives targeted to meet key business goals.
To qualify, you must have:
A Bachelor's or advanced degree in Marketing, Digital technologies or a closely related field. Concentration in a quantitative field preferred.
Master's degree in a related field preferred.
Google Ads Certification a plus.
4+ years' experience in a quantitative discipline working with large data sets, including experience mining insights using statistical analysis.
Data visualization and dash-boarding experience.
Marketing domain expertise: Hands-on experience from tactical marketing analytics (such as marketing mix and attribution modeling, campaign performance analysis, ROI estimates, life time value modeling) and consumer-oriented marketing analysis (segmentations, user survey, storytelling about consumers, brand positioning, etc.).
Experience with paid mechanisms, linking services and ad vendors (instrumental in developing and implementing SEM campaigns).
Experience with website analytics tools (e.g, Google Analytics, Brightedge, Spyfu, NetInsight, Omniture, WebTrends).
This position is eligible for an Employee Referral Bonus.
Boston Children's Hospital offers competitive compensation and unmatched benefits, including affordable health, vision and dental insurance, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition Reimbursement, cell phone plan discounts and discounted rates on T-passes (50% off). Discover your best.
Boston Children's Hospital is an Equal Opportunity / Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disability.
Internal Number: 2848440
About Boston Children's Hospital
Boston Children's Hospital is a 395-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Children's offers a complete range of health care services for children from birth through 21 years of age.