Northern Virginia Community College's (NOVA) Enrollment Marketing Specialist will work in partnership with the Marketing Director to advance the institution’s enrollment and retention efforts through the successful execution of purposeful campaigns, projects, events, creative work and messaging to showcase NOVA's brand and strategic initiatives. The Enrollment Marketing Specialist will report to the Director of Marketing, and work closely with Marketing and Enrollment Management to develop, implement, evaluate and evolve enrollment strategies, processes and materials and serve as a liaison between Student Service areas such as High School, Community and Campus Outreach, Advising and Financial Aid. The Specialist also serves as the internal expert for Marketing's customer relationship management system, using that data to drive decision-making and advise Marketing and Enrollment Management accordingly. In addition, this position analyzes the effectiveness of recruitment and retention campaigns and assists with service recommendations and problem resolution.
Description of Duties and Tasks:
The Enrollment Marketing Specialist will work closely with the Marketing Director toward the strategic development and execution of the enrollment marketing funnel. The position will facilitate and execute new and existing recruitment strategies and create the production plans associated with enrollment marketing.
The Enrollment Marketing Specialist works creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and meet and achieve the enrollment goals and priorities of the college.
Minimum Qualifications :
Bachelor's degree from an accredited college or university with studies in marketing, communications, business or a related field required or equivalent combination of education, training and experience. Demonstrated experience managing the development, coordination and implementation of a strategic marketing plan. Experience in writing communication plans.
Several years of marketing experience and knowledge of CRM system(s).
Prior experience in higher education, especially admissions and enrollment. Previous experience with SalesForce and Pardot, preferred.
Internal Number: 24072
About Northern Virginia Community College
Begun in 1964, Northern Virginia Community College offers a quality and convenient educational experience at an affordable price. NOVA is the largest educational institution in Virginia and the second-largest community college in the United States, comprising of more than 75,000 students and 2,600 faculty and staff members. NOVA is also one of the most internationally diverse colleges in the United States, with a student body consisting of individuals from more than 180 countries. Located near Washington, D.C., the College includes six campuses. NOVA is accredited by the Southern Association of Colleges and Schools and offers more than 160 degrees at the associate's level and certificate programs.