The Fan Outreach Marketing Assistant reports to the Assistant Director of Marketing and Fan Outreach with the goal of using marketing and fan engagement strategies to generate revenue, increase attendance and engage fans in a collegiate environment. This person must be willing and able to work nights and weekends throughout the academic school year.
The Fan Outreach Marketing Assistant is responsible for assisting in the overall development, coordination and implantation of marketing and fan outreach for the student section at football, men’s and women’s basketball, baseball, softball, volleyball, gymnastics, and men’s and women’s soccer with a key focus on maximizing fan engagement, increasing fan attendance, and enhancing the Husky Athletics brand.
Oversee The Purple and Gold Experience by working with Experience App to create fan experience menus for sports as needed and assigned. Execute fan upgrades with committed service to provide a memorable experience
Assist with the training and mentoring of all Fan Outreach Interns
Assign intern tasks during office hours, and on game days
Assist with student/on-campus engagement for football and will be responsible for planning and producing the Purple/Gold Football Spring Game.
Additional responsibilities include: coordinating events such as National Girls & Women in Sports Day, Student Tailgates, W-Day, and Dub’s Birthday Party, game day operations, fan development and revenue generation, as well as assisting the Assistant Director of Marketing and Fan Outreach with the execution of fan surveys and focus groups.
Communicate with sales staff and ticket office to execute sponsorship agreements and ticket promotions, as well as, partnership commitments for the Pups and Parents program and sustainability.
Supervise student fan outreach interns at all assigned sporting events
The Fan Outreach Marketing Assistant will be asked to work 15-20 hours per week over a 12-month period. The hours for this position are flexible and can be balanced with additional part-time employment. Select evenings and weekends are required. A second 12-month term may be offered upon completion of the first.
Bachelor of Arts Degree in Communications, English, Journalism, or related field.
Additional full-time experience may substitute year-for-year for educational requirement.
About University of Washington
The University of Washington (UW) is proud to be one of the nation’s premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty.
Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. With over 650 student-athletes competing throughout UW's 22 sports programs, the department of Intercollegiate Athletics is committed to a leading-edge student-athlete experience, and offering student-athletes the ability to compete for NCAA, IRA, and Pac-12 championships while working toward a degree from one of the world's leading public research universities.