The Marketing Manager will report to the Communications and Outreach Manager and have direct accountability for creating and managing an effective marketing program targeting both patients and referring physicians. This position will be responsible for developing and implementing a lead-generation marketing plan for the Washington, Alaska, Montana, Idaho, and Oregon (WAMIO) region. They will have direct accountability for evaluating effectiveness of current tactics, and assessing the market opportunities to generate an ongoing patient referral stream and high patient demand. This will include, but not be limited to, managing a marketing program, managing social media, and collaborating across the organization.
The Seattle Cancer Care Alliance was incorporated in 1998 as a separate, jointly governed non-profit that included the cancer programs of three partners. Seattle Cancer Care Alliance is a cancer treatment center that unites doctors from Fred Hutchison Cancer Research Center, University of Washington Medical Center, and Seattle Children’s. The purpose of this organization is to provide state-of the-art patient and family centered care; support the conduct of cancer clinical research and education; enhance access to improved cancer interventions; and advance the standard of cancer care regionally and beyond. The Seattle Cancer Care Alliance is the only NCI-designated comprehensive cancer center in the Northwest, and according to the National Cancer Data Base, Seattle Cancer Care Alliance patients in general have better survival rates than patients treated at other cancer treatment centers.