Head of Corporate Marketing, APAC
Head of Corporate Marketing for Asia Pacific
Job Purpose
As it powers ahead with investments in Australia, Japan and plans to look into China, Asia is
expected to become a USD$1 billion market for the Company in the next few years. Given the
ambition to unlock future growth, there is a need to bring on board a competent and high
caliber corporate marketing leader to lead the business and ensure it delivers to its potential.
Reporting directly to the Head of Global Corporate Marketing, and working closely with the
President for the APAC, s/he will be responsible for developing, activating, and managing all
aspects of marketing for the Cognizant brand in the APAC region.
In a market driven by technological convergence and increasing consumer expectations of
brand leaders within the space, this newly established role will bring insight, vision,
coordination and influence to the full range of brand-building activities for the Cognizant
corporate brand.
Within the first year, the successful candidate will be expected to draw upon the support of
all the country leaders, establish a "start-up mentality" towards marketing strategy, hire a
small "crack" team of professionals, bring on board the necessary external agencies and
vendors, and execute global programmes locally.
Key Accountabilities
? Develop and execute the marketing strategy for Cognizant and manage different
channels of communication.
? Build a team in-region to drive brand narratives in the marketplace and do so by
partnering with country business leaders across the APAC region.
? Ensure that Cognizant's brand identity and framework in the APAC region is in
conjunction with the company's value proposition, market dynamics and customer
needs.
? Internally, manage cross-functional relationships with efficiency and energy and build
the 'right buzz' in the environment around the brand and proposition.
? Partner closely with global and regional stakeholders, and drive full alignment between
marketing strategy and APAC business objectives.
? Lead Cognizant's digital capabilities, expressing the brand through social engagement
and other non-traditional channels.
? Provide strong leadership with a focus on attracting, motivating, and developing
best-in-class talent.
Team Structure
Initially supported by country specific leaders, including local on-the-ground marketing
people focused on tactical issues, the successful candidate will initially draw upon support
from US and European teams, and take full advantage of their marketing assets, and focus
on building top line branding capabilities in the region. S/he will hire 1-2 team members
within the first year, while establishing partnerships with brand agencies & consultants to
leverage appropriate support.
Compensation
An attractive compensation package will be structured to attract and retain the most suitable
candidate.
Role Location
The role is located in Singapore.
Candidate Profile
The ideal candidate is proven corporate marketing evangelist, with track record of ensuring
operational excellence of technology delivery, impactful development around new
technology platforms and digital innovation initiatives across APAC. S/he will bring
experience from a leading, transformative, B2B technology-centric companies whose track
records have raised the bar in branding and communications.
The successful candidate will need to be comfortable working within a corporate matrix –
adept at leading large organisations within a matrix structure.
In addition, s/he will be a role model for the Cognizant's values, and possess impeccable
personal and professional integrity as well as work ethics.
Position Requirements Must have Nice to have
CATEGORY / SECTOR ?
B2B marketing model
More than twenty-five years of corporate marketing expertise, with specific expertise in Asia Pacific markets. |
