Position Summary: Reports to Outlets of Little Rock General Manager. Develops and drives all marketing efforts in the property resulting in increased traffic, sales and income.
JOB DESCRIPTION:
Develop an annual marketing strategy consistent with annual budget.
Execute marketing programs that drive traffic and sales.
Operate within local budget guidelines.
Develop sponsorship and event opportunities to increase income.
Work in conjunction with advertising agency to develop creative campaigns for all marketing programs, collateral pieces, advertising, email campaigns and website.
Nurture and develop ongoing retail partnerships with tenants.
Initiate and manage community relations and local PR with newspapers, radio and television stations in conjunction with designated PR agency.
Strategize and capitalize on target markets specific to the property (i.e. office, college).
Develop and maintain tourism program including relationship building (i.e. area hotels, group tour operators, area attractions), tourism advertising, traveling to conferences, etc.
Maintain website and social media programs.
Develop signature programs geared to target markets which are highly visible and which generate large traffic and sales increases.
Manager on Duty – Supervise all property functions on assigned dates and holiday periods. This position requires flexibility in working hours.
Oversee Marketing Intern.
Bachelor’s degree with concentration in marketing, communications or business.
Experience in marketing, advertising, sales, sponsorship, event management and budgeting.
Knowledge of retail management, marketing, advertising and media.
SKILLS:
Proficient in computer usage, particularly Microsoft Word, Excel, Publisher and PowerPoint.
Basic graphic design skills and knowledge of design programs, such as Photoshop, Illustrator, etc. a plus.
Shopping center and tourism experience preferred but not required.
