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Marketing Manager, Competitor Intelligence - Global Marketing

HSBC

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Details
Posted:
August 10, 2018
Location:
Hong Kong,
mapContent
Salary:
Open
Type:
Full Time
Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Marketing Manager, Competitor Intelligence.

Principal responsibilities
  • Driving the framework to monitor competitor activity within the Financial Services industry and adjacent industries
  • Ensure proactive awareness of new initiatives, propositions, market share advances etc.
  • Identify external partners to support competitor information gathering and use a variety of methods and techniques to gather competitor intelligence e.g. war-warming exercises
  • Ensuring competitor intelligence helps to shape the development of Marketing plans, proposition development, and the design and development of wider marketing campaigns and approach.
  • Ensure core performance metrics, such as market share and net promoter score are consistently sourced, understood and interrogated, proactively advising movements in the competitive landscape on a market or regional or global level.
  • Bringing foresight to Marketing through spotting relevant latest innovation developments from competitors and non-bank players which could impact propositions and marketing approach.
  • Effective utilization of all Competitor Intelligence to drive positive actions and making proactive recommendations to improve performance.
  • Being the subject matter expert on the strategic areas assigned within the Marketing team.
  • Assisting with the delivery of the Marketing plans for the areas assigned, including leveraging the most appropriate resources to deliver Marketing activity.
  • Working with the wider Customer Strategy and Insight team to provide insight and expertise that contributes to the strategic conversation around how the areas assigned fit together to build client-centric solutions across the business.


Qualifications
Requirements
  • ​The role holder must have a sound knowledge of the business areas assigned,
  • Demonstrate a comprehensive understanding of external and internal factors impacting the business and customer needs both now and in the future
  • Ability to manage complex stakeholder relationships across a matrix.
  • Degree level qualification in marketing or business studies preferred.
  • Broad business experience within a Financial Service or consultancy based institution.
  • Demonstrated ability to identify strategic needs based solutions both now and in the future.
  • A range of Competitor Intelligence or marketing insight experience, including demonstrable success in developing and delivering high profile competitor intelligence programmes.
  • Experience and evidence of working within teams over multiple sites.
  • Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
  • Commitment to putting the customer at the heart of all development activities.
  • Proven track record in operating with and influencing leadership teams.
  • Proven track record in self-motivation, drive and delivering success.
  • Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
  • Ability to think innovatively, shaping and communicating new concepts.


You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Internal Number: 4298773
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