The Associate Director of Public Affairs and Communications – Digital Marketing, under the direction of the Associate Vice President for Public Affairs and Communications, will develop and execute strategies for communicating the College’s distinctive mission, values, and student experience to key external audiences, including prospective students as well as alumni, primarily through digital channels. The associate director will also work on optimizing digital channels for internal communications to faculty, staff, and students.
The Associate Director will lead the web team in strategic planning to improve the content, functionality, design, and architecture of the College’sdigital channels, including CMC.edu.
The Associate Director will support CMC academic and administrative departments in web design, development, planning, and content production, including internal communications and social media. This includes helping each department or entity identify and deliver effective messages and helping coordinate the content and design of electronic materials.
The Associate Director lead the creation, design, and enhancement of the CMC web presence. The Associate Director will manage the processes for creating marketing materials and ensure that all of CMC’s web and electronic marketing and messaging efforts are consistently of professional quality and convey the school’s brand and visual identity. The Associate Director will also participate in the creation of marketing materials in print and other media, and engage with others in refining the College’s branding and marketing communications.
The Associate Director will have an understanding the importance of user-experience optimization to ensure effective communication of institutional objectives. The Associate Director will initiate research to understand user behaviors and preferences and build, from this understanding, user-experience solutions, work collaboratively to support a creative environment and foster innovative designs, and be active in the interface development process from conception to implementation. The Associate Director must be able to work both independently and as part of a team in a fast-paced environment under tight resources and deadlines.
This position requires the ability to oversee a team responsible for development and web server administration. Also required: exceptional writing, and communications skills, graphic design fluency, the agility to master rapidly changing technologies, and the ability to communicate the College’s technical requirements, including legal compliance and security safeguards, to web developers.
DESCRIPTION OF DUTIES AND RESPONSIBILITIES
Reports to the Associate Vice President of Public Affairs and works collaboratively to perform the following essential duties and responsibilities:
Website Planning and Administration
Assist with strategic planning for developing and designing the school’s website, microsites for College research institutes, and internal communications.
Develop strategies for analytics-based redesign of the College website to support admission, advancement, and public engagement goals.
Intelligently integrate channels including the website, direct communication, and social media for internal and external audiences.
Provide ongoing leadership and guidance to web editors in campus departments concerning content, multimedia, photography, editing, and copyright issues.
Identify and respond to staff training needs for CMS development and design. Provide training to staff as needed.
Web Design & Content Development
Oversee design, development and maintenance of the College’s website.
Develop and implement social media engagement and analytics strategy.
Oversee management of the code base of the website and CMS.
Oversee College support for institutes and athletics sites;
Oversee the College’s relationship and contracts with third-party vendors for services including web hosting, web forms, and other Software as a Service (SaaS) applications.
Support campus constituents in development of distinctive messages for their websites or pages.
Develop marketing materials for outreach including email newsletters and web microsites.
Optimize campus calendars to improve participation and facility utilization for campus events.
Performs other essential duties and tasks specific to the position.
OTHER ESSENTIAL FUNCTIONS:
Regular attendance is an essential function of this position.
Ability to take and follow directions.
Ability to work cooperatively with others.
Ability to receive and respond appropriately to constructive criticism.
Ability to display a positive attitude.
Ability to multitask.
REQUIRED KNOWLEDGE, SKILLS, and ABILITIES: Individual must possess knowledge, skills, and ability to successfully perform the essential functions of the position or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of skills and abilities.
Experience overseeing branding and re-branding projects, including website redesign.
Experience in using web and social media platforms to elevate advancement goals for colleges or non-profit entitites.
Excellent personnel management and evaluation skills.
General understanding of database-driven content management systems, such as Drupal and WordPress.
Demonstrated ability to write and edit.
Familiarity with graphic design applications such as Adobe PhotoShop, Adobe InDesign, and Adobe Illustrator.
Ability to develop and enforce visual identity guidelines
Ability to effectively communicate with faculty, staff, and senior administration to ensure that project needs are being met.
Ability to understand and clearly communicate resource limitations for various requests that might arise.
Ability to work collaboratively with colleagues.
Ability to use discretion in setting expectations for faculty and staff.
Ability to work under time constraints and competing requests for services, and to set priorities that accurately reflect the relative importance of job responsibilities.
Ability to understand an institutional web mission and apply it to policies and work procedures.
Ability to plan and manage relevant budgets.
Ability to supervise professional and student staff.
Ability to communicate effectively with outside vendors.
EDUCATION: Bachelor’s degree required, preferably in a liberal arts field, advanced degree strongly preferred.
EXPERIENCE: Five or more years of proven experience in deploying website design and development to advance institutional development goals is required. Experience managing professional staff is required. Experience in higher education is preferred.
LICENSES: A valid driver’s license or equivalent means of reliable transportation to off-site meetings and events is required.
GROOMING AND APPEARANCE: The Claremont Colleges seek to maintain a neat and professional image at all times.
HOURS: The regular hours for this position are 8 a.m. – 5 p.m. Hours may vary due to needs of the College or department.
CLASSIFICATION AND STATUS: This is a full-time, 12-month, exempt level, benefits-eligible position.
Physical Requirements: Light (up to 20 lbs.)
SUPERVISORY RESPONSIBILITY: Supervises regular professional staff, student interns, and third-party vendors.
REPORTS TO: This position reports to the Associate Vice President of Public Affairs and Communications.
BACKGROUND CHECK: The successful candidate will be required to undergo a full consumer background check. Certain positions will require the successful completion of a post-offer physical agility test. Employment is contingent on the satisfactory results of the aforementioned, in addition to compliance with requirements cited in this job description.
ADA/OSHA: This job description defines the essential or fundamental job duties of this position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. It may also include marginal functions, generally defined within Title 1 of the Americans with Disabilities Act (ADA) and the Occupational Safety and Health Administration (OSHA).
DISCLAIMER: This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position. When duties and responsibilities change and develop, the College will review this job description and make changes of business necessity.
The Claremont Colleges, a consortium of five undergraduate liberal arts colleges, two graduate institutions, and Claremont University Consortium, which provides shared institutional support services, is reminiscent of the Oxford-Cambridge model. The undergraduate colleges include Pomona College, Scripps College, Claremont McKenna College, Harvey Mudd College, and Pitzer College. The two graduate institutions include Claremont Graduate University and Keck Graduate Institute.