Directs strategic and operational aspects of VISIT DENVER’s websites and interactive platforms, including user experience and interface, design, architecture, functionality and integration of content.  Evaluates and integrates new technology across VISIT DENVER’s interactive platforms to advance bureau goals, including driving awareness, usage and conversion. Properties include main VISITDENVER.com website and associated sites for VISIT DENVER programs such as Denver Arts Week, Denver Restaurant Week and Mile High Holidays, as well as interactive platforms like email marketing and search engine optimization. Participates in developing strategy and directing implementation on efforts related to mobile technology and usage. Collaborates on social media and content efforts. 

Essential Duties

• Provides expertise in strategy development, planning and execution of web development efforts and supports department-wide interactive marketing efforts. 
• Acts as primary point of contact for the bureau’s chosen website technology partners to ensure the on-going operations of the website and keep it bug-free and at peak speeds, working with the Bureau’s IT department when necessary.
• Project manages all web initiatives.  This includes, but is not limited to: functional specifications/processes, schedule, software and technology interfaces, coordinating with various departments and vendors, department budget management, etc.
• Working with search marketing vendor, leads the strategy and execution of the VISIT DENVER search engine optimization (SEO) and search engine marketing (SEM) conversion efforts with a mission to increase traffic from key search engines to our websites and to generate agreed-to actions on site through implementation of suggested SEO improvements and keyword buys.
• Oversees the creation and distribution of VISIT DENVER’s electronic newsletter programs, in collaboration with other departments.
• Advises on content integrity of websites and monitoring of live site content.  Ensures site is displaying properly and providing a good user experience across devices.  Maintains integrity of campaign landing pages.
• Manages and interprets website analytics to report on the performance of overall website health and success of specific initiatives including advertising campaigns. 
• Recommends enhancements to improve success; oversees the on-going development and performance tracking of the denver.org family of websites. 
• Drives the VISIT DENVER brand through its web/online presence; serves as final design check for visual and multimedia content of all websites and e-newsletters.
• Manages all web- and interactive-related third party contracts and vendors.
• Works closely with IT team on web infrastructure projects such as servers and databases.
• Responsible for domain management.
• Assists with other marketing projects on an as needed basis.
• Performs other duties as may be assigned.