Position Summary:  The Senior Coordinator is part of the Marketing Services and Production unit and will manage, implement, and optimize multi-layered email marketing programs that serve several domains and departments within NAFSA.  Reporting to the Director, Marketing Services and Production, the incumbent will schedule and monitor the impact of all email marketing activities and provide project management for digital marketing and creative efforts, as well as ensuring the timely distribution and analysis of the impact of digital promotional campaigns.

The Senior Coordinator works closely with internal NAFSA stakeholders and external vendors and should exhibit outstanding attention to detail.  The successful candidate must communicate timeline expectations while maintaining schedules for concurrent projects. Negotiating communications upgrades and edits with multiple stakeholders and numerous marketing and organization-wide campaigns is part of the position portfolio.  The individual selected will be responsible for contract management for both digital and additional vendors as assigned by the Director of Marketing Services and Production or the Senior Director of Marketing.

Major Functions and Responsibilities

Manage email marketing programs and campaigns with strategies and plans developed by the Marketing Department or other departments within NAFSA and to ensure that project deadlines are met.

• Manage promotional activities with internal production, Technology Solutions/Support departments as well as external vendors as necessary.
• Coordinate production reviews and approvals with internal clients, following established guidelines for NAFSA style and brand.
• Monitor vendor budgets and contractors to ensure expenditures remain within budget parameters.
• Collect, review, prepare, and analyze statistical tracking reports on individual promotion efforts and report results against plan objectives. Maintain current and historical comparative data, competitive analysis and provides management reports as assigned.

Manage the schedule and production of HTML e-mail campaigns using Informz for the design, transmission, and front-end tracking of campaign activity.

• Conduct list research, acquire lists, and extract appropriate lists from NAFSA iMIS database
• Implement best-practice email marketing testing and test schema designs to elevate and optimize performance results

Support development of video production for annual conference and promotional videos working with marketing staff.

• Support annual conference and small event on-site marketing needs
• Conduct training and provide consultation for staff regarding email marketing communications and video promotion development

Assist with other marketing and organizational advancement duties as assigned

Scope of Supervision

The Senior Coordinator does not supervise staff.

Work Relationships

The Senior Coordinator has considerable contact with other members of the NAFSA staff as well as external vendors. As representatives of a membership organization with a broad and diverse range of activities related to education and training, NAFSA staff possess more than simply specialized capabilities. Each individual is expected to take the initiative to become knowledgeable about the organization as a whole. Association members and other staff expect colleagues to be accessible and responsive, to convey a positive attitude, and to exhibit a high degree of professionalism.

Office Environment

The workday is generally 9:00 a.m. to 5:00 p.m. The week after Memorial Day to Labor Day, it is 8:30 a.m. to 5:30 p.m. Monday through Thursday and 9:00 a.m. to 12:00 p.m. on Friday.

Travel is required occasionally related to job responsibilities, especially for the annual conference, regional meetings, and other leadership meetings. Participation in the NAFSA annual conference the week of Memorial Day, including the holiday itself, is a job requirement. The annual conference is held in varying cities.