The Digital and Social Media Marketing Managers primary responsibility is to develop and implement a comprehensive digital and social media marketing strategy designed to attract, inform and influence prospective students and parents about the value and benefits of a BU education. The Digital and Social Media Marketing Manager oversees five social media accounts and also manages the admissions website, totaling over 300 pages of content, serving 1 million visitors and receiving 6 million page views per year. This individual is an integral part of a team of six marketing professionals within Admissions, and works to develop and implement recruitment initiatives, utilizing the website, mobile applications, and social media. The manager also collaborates and meets with other enrollment and University staff and students to develop content relative to recruitment and yield initiatives.