Sr. Director Marketing/Communications and Membership Engagement
American Hosptial Association
July 6, 2018
The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Senior Director, AONE Marketing/Communications and Membership Engagement, located in our Chicago office.
Since 1967, the American Organization of Nurse Executives (AONE) has provided leadership, professional development, advocacy and research to advance nursing practice and patient care, promote nursing leadership excellence and shape public policy for health care nationwide. AONE is a subsidiary of the American Hospital Association.
The Senior Director, AONE Marketing/Communications and Membership Engagement supports the mission and vision of AONE through engaging and strengthening the membership, developing new products and building the AONE brand. The role is responsible for the development of AONE initiatives and programs that are in alignment with AONE and AHA strategic plans. Balances both the strategic and executional aspects of the role, while developing and leading a high performing team. Contributes to the increased awareness and influence of AONE and its work in the nursing leadership field to core stakeholders and the public.
Develops AONE marketing/communications strategy. Responsible for the overall management of the AONE brand, including the development of strategies that present a professional and engaging image to internal and external audiences.
Serves as a member of the core AONE leadership/director team providing support and expertise to colleagues.
Analyzes and refines marketing communications strategies and monitors plan results to meet annual stated goals and budget requirements.
Leads market research efforts to monitor the changes in health care and association environments to identify threats and opportunities for AONE. Identifies association growth opportunities and demonstration of AONE value.
Hire, train, develop, manage and evaluate marketing, membership and support staff based upon individual goals and their contributions to the team. Ensures staff implement and executes multi-tiered marketing and sales plans that support all AONE products, programs and services.
Leads AONE membership strategy and foster a culture of customer service among AONE team to enhance the membership experience and ensure that membership recruitment, retention, engagement and revenue goals in excess of $1.8M are met, Develops and monitors assigned budgets, ensuring financial viability of respective programs and initiatives.
Identifies, develops and leads the implementation of new products, programs and member benefits. Develops business cases and pricing models for new programs. Manage day-to-day processes, monitor usage, recommend reviews and update as needed existing member benefits and AONE offerings.
Keeps abreast of marketing communications and membership best practices and continuously improves processes and programs.
Bachelor's degree in Marketing, Communications or related.
10-12 years experience with a minimum 10 years of professional marketing or communications experience is required.
Minimum 5 years of supervision experience is required.
Experience within a membership organization is required.
Master’s degree in related field is a plus.
Knowledge Requirements: Advanced knowledge of marketing principles, strategies, tactics and methods for showing, promoting, and selling products or services. Advanced knowledge of digital communicaion best practices. Advanced knowledge of membership recruitment and retention strategies is strongly preferred. Knowledge of innovation best practices. Knowledge of new product development. Knowledge of budgeting principles, emerging technologies; and data and trends analysis.
Technical Requirements: Intermediate computer and Microsoft Office (Word, Excel, Outlook, PowerPoint) skills are required. Knowledge of customer relationship management technologies is required. Advanced knowledge of marketing automation technologies is required. Knowledge of relationship database management (AVECTRA experience) preferred. Ability to learn and adapt to new technology.
Abilities Required: Proven ability to lead a team and to develop strategies. Ability to interact collaboratively and professionally with staff in all areas of operations as well as external parties. Ability to work in a diverse and fast-paced environment. Ability to multi-task and meet tight deadlines. Ability to delegate/manage internal and external resources to complete projects on time and on budget. Ability to take initiative.
We offer an excellent total compensation package, which includes medical/dental coverage (PPO/HMO), vision care, life insurance, short and long-term disability plans, 401(k), tuition reimbursement, paid vacation/holidays/sick days, wellness programs and more!
The American Hospital Association (AHA) is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics. We will provide reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and Title I of the Americans with Disabilities Act of 1990. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call (312) 422-3000 and ask for the Director, Human Resources and let us know the nature of your request and your contact information.
The AHA participates in the E-Verify Program.
Internal Number: 18-0039
About American Hosptial Association
The American Hospital Association’s vision is a society of healthy communities, where all individuals reach their highest potential for health. Our mission is to advance the health of individuals and communities. We lead, represent and serve hospitals, health systems and other related organizations that are accountable to the community and committed to health improvement. We are proud of our achievements, our dynamic staff and the collaboration of all our stakeholders, partners and affiliates.