This key member of our Executive Education corporate marketing team will play an integral role in developing and executing data-driven engagement and loyalty strategies for individuals and organizations as well as creating a compelling value proposition that positions HBS Executive Education as the premier executive development partner for organizations worldwide. This person will be a hands-on contributor as a member of Executive Education's internal marketing team.
The Associate Director will:
Develop and execute a comprehensive lifecycle engagement strategy to drive repeat and referral business by utilizing a variety of targeted approaches at each stage of the client lifecycle.
Create a compelling value proposition for the corporate market. Develop and implement a suite of digital and collateral resources—presentations, content, client testimonials, emails, video—that support the value proposition.
Collaborate with peers on internal marketing team and external media/design partners to plan digital media and email campaigns, develop content for mobile/web/social channels, and create compelling collateral and sales support tools.
Partner with sales and program advising teams and other cross-functional teams for market insights, competitor updates, etc.
Implement KPIs, including NPS (net promoter score), to inform our ongoing engagement/loyalty strategies and sales efforts.
Strong collaborator who builds trust across a wide range of stakeholders
Experience working as an individual contributor with the ability to execute the day-to-day, while working collaboratively with marketing team peers
Successful track-record of developing customer loyalty strategies for a premier global brand, executing, measuring, and delivering on performance targets
Strong creative and project management skills and experience directing writers, designers, and other vendors
Ability to develop a solid understanding of the HBS EE participant personas and consumer empathy and has a dedication to great customer experiences
Possesses high levels of emotional and culture intelligence and is equally confident in data and analytics
Is agile and adaptive to constantly changing client needs and competitive landscape
Candidates with fewer than 8 years of corporate marketing data and analytic experiences may be considered at a lower salary grade.
Cover Letter is Required. Follow us on Twitter - @HBSJobs Harvard Business School is unable to offer visa sponsorship for this opportunity. Explore HBS Work Culture at http://www.hbs.edu/employment/ and learn about other Employment Opportunities.
Salary Grade: 058
Union: 00 - Non Union, Exempt or Temporary
BS/BA and 8+ years of related experience required.
MBA preferred; Experience with Salesforce, Adobe Analytics, and Marketing Cloud a plus.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 45726BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.