The Director of Marketing Resources supports online educational initiatives in all areas of market analysis, brand strategy, messaging and marketing through collaboration with Penn’s 12 schools as well as evaluation, selection, and management of outside vendors and partners. Reporting to the Executive Director of the Online Learning Initiative, the Director of Marketing Resources works closely with faculty and school teams to ensure that online programs have the information and resources needed to evaluate potential program’s viability, market it effectively via messaging, SEO, social media, and third party affiliates. This position supports online program by providing market analysis, curation of resources, and management of relationship with third party firms that will provide the marketing services. Duties include selection of and work with outside vendors or current staff to assess the competitive landscape and collect market analytics, articulate the message and create a message map that leverages and protects the Penn brand through a disciplined review of all messaging materials and creation of success metrics and measurable results at a program level. Part of the duties include management of a list of outside vendors and creating a process and structure for marketing initiatives for new programs as well as a set of contacts and best practices that can be adapted and deployed on a program-specific level across the 12 schools.
Internal Number: 35905
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.