The Marketing & Admissions Associate will be part of a team responsible for marketing efforts, recruiting new students, and admissions. The Marketing & Admissions Associate will report to the Director of Admissions and will be responsible for maintaining current marketing campaigns, developing new campaigns in existing and new markets, and working with current constituents.
The Marketing & Admissions Associate will join a team that is essential to growing a boarding school community with a firm understanding of Carson Long’s mission and the dynamics of an all-boys military academy. The candidate should be energetic, focused on success, and dedicated to achieving the Academy’s marketing and admissions goals. Strong organizational skills and focus on time-management is a must. In addition, The Marketing & Admissions Associate will develop collegial relationships with faculty, staff, students, and families, be a self-starter, be motivated, and meet deadlines.
The Marketing & Admissions Associate is a factor in education and the development of the whole student. The candidate will assume multiple facets of marketing and admissions and will be required to maintain a strong drive, work initiative, and high level of energy.
The position will:
Maintain Academy’s website and help develop a new site for 2019-20.
Maintain Academy social media channels with consistent posting and advertising and assist with photography.
Maintain current marketing initiatives.
Develop new marketing initiatives using data to geotarget marketing campaigns.
Develop new school marketing materials.
Develop enrollment statistics and reports based upon prospects, inquiries, and applications.
Maintain admissions database and correspondence for each candidate and assist with the admissions process from inquiry to enrollment contract.
Assist with planning and running of admissions events on and off campus, including overnight travel.
Assist the Director to conduct student and family interviews.
Attend off campus school fairs and recruiting conferences.
Fulfill other requirements as assigned by the Chief of Staff.
Requirements: A successful Marketing & Admissions Associate will ideal have 1-4 years of independent or boarding school admissions or marketing experience with a talent for communications and marketing. Mastery of Microsoft Office Suite, database systems, website maintenance technology, and social media is important. Ability to work with photography and videography equipment and software is strongly preferred. Applicants are required to have a Bachelors degree in a related field. PA State Police, FBI, and DPW background checks are required for the successful candidate.
Additional Salary Information: Health insurance, retirement, on campus housing
About Carson Long Military Academy
Carson Long Military Academy is an all-male boarding school with military training. Entering our 182nd year, Carson Long has a lengthy tradition of helping boys transition into men who can change the world for the better. Located in New Bloomfield, Pennsylvania (approximately 30 minutes north-west of Harrisburg), we are conveniently located within hours of New York City, Philadelphia, Pittsburgh, Baltimore, and Washington DC. Carson Long has been accredited by the Middle States Association of Colleges and Schools since 1929. It is a member of the Association of Military Colleges and Schools of the United States, the National Association of Independent Schools and the Pennsylvania Association of Independent Schools. For additional information, please view the school website at http://www.carsonlong.org.