The Regional Marketing/Communications Executive Director is responsible for leading the Marketing and Communications activities in CHRISTUS Health's markets across Northeast Texas, which includes CHRISTUS Trinity Mother Frances Health System, CHRISTUS St. Michael Health System and CHRISTUS Good Shepherd Health System. This region is also comprised of over 9,000 Associates; 1,600 licensed beds; 89 clinic locations and counting; two emergency medical services and the CHRISTUS Trinity Clinic, a provider group of over 600 providers, a top 50 physician group in the U.S. that continues to grow.
This position is responsible for developing, directing, executing, and measuring a marketing and communication strategy for both new and existing services to achieve strategic growth and improve the health and well-being of those we serve. This position oversees a broad range of marketing and communication activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance and protect brand reputation and enable the organization to become the partner of choice.
The Executive Director is responsible for overseeing the Marketing/Communications activities in the CHRISTUS Health Northeast Texas region (CHRISTUS Trinity Mother Frances Health System, CHRISTUS St. Michael Health System and CHRISTUS Good Shepherd Health System), reporting directly to the system Vice President of Communications & Public Affairs and the system Vice President of Strategic Marketing. He/she will have a dotted line reporting relationship to the SVP of Group Operations for the region, and will work closely with each market President/CEO in this role. The Executive Director will also coordinate and work closely with each market Marketing/Communications leader and other communications/marketing department staff as well as with internal and external key constituency communications for the system.
Working with the SVP of Group Operations, each market President/CEO and the Marketing/Communications directors in each market, the Executive Director will develop and implement a comprehensive, proactive and consistent strategy that will elevate the brand, reputation and perception throughout the communities served, and enhance the competitive position of the organization within the market. The Executive Director will creatively incorporate all available and appropriate tools and resources, including but not limited to strategic marketing plans, media/public relations, advertising, internal communications, publications, crisis communications, special events, digital and corporate identity and branding into an organized, articulate and multi-faceted program. The Executive Director is responsible for ensuring that CHRISTUS Health and the CHRISTUS Trinity Mother Frances Health System, CHRISTUS St. Michael Health System and CHRISTUS Good Shepherd Health System markets are properly positioned and that the organization's priorities are represented appropriately and that regional and market Marketing/Communications plans are developed in coordination with the system Vice President of Communications & Public Affairs and the system Vice President of Strategic Marketing and in support of the CHRISTUS system strategic marketing communications plan.
The Executive Director is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, the region's board of directors, community and political leaders and CHRISTUS Associates. The Executive Director will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Executive Director is called upon to make significant judgment calls in relation to events and materials that represent CHRISTUS positively and consistently, and to speak on the region's behalf.
Work with Marketing/Communications directors in each market to create and implement effective Marketing/Communication plans that achieve regional goals, including increasing or maintaining the value of the brand, growing appropriate service lines and improving the health and well-being of those we serve. Ensure these plans properly position the appropriate CHRISTUS brand in the most appropriate areas.
Work closely with regional Vice President of Strategy and Business Development to ensure market and regional Marketing/Communication plans support strategic areas of focus as determined by market, regional and system leadership.
Monitor market dynamics and competitive landscape to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.
Provide coordinated leadership, direction and guidance in the areas of communications and public relations, brand management, internal and external marketing and communications services for all components of the region.
Oversee and hold direct reports accountable for achieving determined success metrics and KPIs.
Ensure resources are distributed appropriately across the region.
Collaborate across departments to achieve plans and fulfill KPIs.
Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Guide preparation of marketing/Communications activity reports and presents to regional management.
Work collaboratively with members of the system communications team and CHRISTUS Marketing/Communications Council to ensure that resources and campaigns are effectively created and cut down on duplication across the system.
Represent the regional Marketing/Communications group on various internal committees and task forces, as requested.
Manage and maintain vendor relationships, as appropriate to responsibilities.
Collaborate with regional and market leadership to ensure brand consistency throughout the region.
Provide data and guidance on trends and operational issues uncovered in social media conversations or research that could help improve the patient or Associate experience.
Our Mission: WHY WE EXIST. To extend the healing ministry of Jesus Christ. Our Core Values: WHAT WE BELIEVE IN.DIGNITY Respect for the worth of every person, recognition and commitment to the value of diverse individuals and perspectives, and special concern for the poor and underserved. INTEGRITY Honesty, justice, and consistency in all relationships. EXCELLENCE High standards of service and per...formance. COMPASSION Service in a spirit of empathy, love, and concern. STEWARDSHIP Wise and just use of talents and resources in a collaborative manner.Our Vision: WHAT WE ARE STRIVING TO DO. CHRISTUS HEALTH, a Catholic health ministry, will be a leader, a partner and an advocate in the creation of innovative health and wellness solutions that improve the lives of individuals and communities so that all may experience God's healing presence and love. Our Name and Symbol:WHO WE ARE. CHRISTUS is Latin for "Christ," and proclaims publicly the core of our mission. OUR NAME choice also recognizes the heritage of our two congregational sponsors, the Sisters of Charity of the Incarnate Word in Houston and San Antonio. Jesus Christ is the Incarnate Word, the Word of God made flesh. It is, therefore, only fitting that it is in another form of His name that our health ministries are called together. OUR SYMBOL Reflects the healing ministry of Jesus Christ - a combination of a medical cross and a religious cross. The flowing banner on the cross is a common symbol of the risen Christ, while the royal purple signifies Christ. The flowing banner also conveys a sense of motion as we move forward into a new era of service to our communities.