Reporting to the Senior Vice President for University Development, the Executive Director of Digital Marketing Initiatives for Alumni and Development sets strategy for, and manages implementation of, broad-based digital/web marketing and conversion initiatives for the Office of Alumni and Development. With guidance from key stakeholders in the Columbia Alumni Association, Annual Fund Programs, and Marketing & Communications, the Executive Director is responsible for developing, executing and leading an integrated digital strategy across the Office of Alumni and Development (OAD) for alumni engagement and solicitation, while overseeing a matrixed team responsible for many of the day-to-day operations responsible for creating a consistent and positive alumni and donor digital experience. The Executive Director works in close collaboration with colleagues leading Alumni Relations, Marketing and Communications and Annual Fund Programs, ensuring that all digital channels support and integrate the overall strategic objectives and operational goals of these critical functional areas. This collaboration will be shaped through matrixed reporting lines for staff and a steering group comprised of the leaders of these functional units, and chaired by the SVP, to ensure clear communication and transparency about decisions and trade-offs among competing demands. The Executive Director's key success metrics include satisfying stakeholders' goals and needs, such as expanding the base of alumni and donors engaging with Columbia University through digital channels, increasing ALMA scores among those who do engage digitally, increasing the number of donors who give online, and increasing donor retention. Working closely with colleagues in Information Technology and Web Initiatives, as well as the CFO for the Office of Alumni and Development, the Executive Director ensures that investments in technology for online/digital marketing and solicitation are made with an emphasis on systems integration and optimization, with a clear ROI based on the metrics described above. The Executive Director plays a key role in managing and developing the members of the team to make sure they are learning new skills and adapting to changes in the digital marketing landscape.
Bachelor's degree required. A minimum of ten (10) years of related experience required including at least 3 years' of managerial experience. Advanced degree preferred.
- Ability to partner with the broader Office of Alumni and Development team especially the Chief Technology Officer, DVP for University Development, DVP for Strategic Communications and DVP of Strategic Engagement, VP of Alumni Relations to ensure digital integration and alignment with overarching strategic goals and priorities. -The incumbent must have a strong customer service orientation and an excellent understanding of, and successful track record with, providing a superb external customer experience as well as excellent internal customer service. S/he must demonstrate effective leadership and management skills in a matrix organization, excellent written, oral and interpersonal communication skills, strong project management skills, and an ability to turn strategy into action.
Columbia University is an Equal Opportunity/Affirmative Action employer. To be considered an applicant, all interested parties must apply through the Columbia University online employment application system. The complete job description and application instructions can be found at:
-Experience managing leading-edge digital marketing operations, including ecommerce, SEO, Email marketing, and social media. Strong understanding of current online marketing concepts, strategy and best practice. Previous experience in a similar digital marketing role.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It... seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.