Iagnosis, Inc. is focused on delivering faster healthcare treatment to patients through web-enabled solutions. Its flagship product, DermatologistOnCall®, is best-in-class for helping board-certified dermatologists in the U.S. offer patients convenient 24/7 online and mobile access to affordable, high-quality skin, hair and nail medical care. Iagnosis has been recognized in the industry for its innovation and high patient satisfaction ratings, and the company actively partners with physician practices, health systems, retailers, and other organizations to provide comprehensive and personalized care solutions to patients. (Visit www.iagnosis.com for corporate information.)
The ideal candidate is someone who has a strong background building and executing integrated patient marketing campaigns for healthcare providers, is results driven, thrives in a fast-paced environment, is a strategic thinker, and has a strong understanding of the role consumer insight plays in developing effective marketing and communications programs.
Develop and execute integrated marketing campaigns, both online and traditional, in partnership with the rest of the marketing team.
Work with our providers to develop customized solutions for marketing their teledermatology offering to both their existing patient base and prospective new patients.
Develop and maintain strong relationships with marketing contacts within our providers’ organizations.
Own the strategy and execution of any collaborative marketing efforts with our providers.
Work with internal/external resources to create compelling content and assets.
Facilitate a strong working relationship with our Customer Success team.
Required Skills and Experience
Minimum 5 years experience in healthcare industry marketing.
Prior experience in a healthcare organization or working on a healthcare account in an agency setting.
Experience marketing telemedicine services is ideal.
BA/BS degree, MS or MBA a plus.
Proven experience building segmented, integrated marketing strategies that incorporate multiple channels.
Strong digital and marketing analytics experience.
Prior experience working with marketing automation software is preferred.
Solid technical and clinical foundation, with the ability to translate technical and/or clinical information into compelling marketing messaging and campaigns.
Proven experience creating patient marketing materials for use inside physician offices or other healthcare facilities is preferred.
Prior experience creating website and other digital content and other promotional collateral and communications.
Strong prioritization, organizational, and project management skills.
Ability to work independently with little or no supervision, lead projects, lead project teams, and work collaboratively as a team member.
Exceptional time-management skills.
Must be a team player with a sense of responsibility and ownership.
Must be able to effectively collaborate on projects with people inside and outside the Company.
Iagnosis’ flagship product, DermatologistOnCall, is the industry-leading teledermatology platform being used nationwide by an ever-increasing network of board-certified dermatologists.
We offer patients convenient 24/7 online and mobile access to affordable, high-quality skin, hair and nail medical care. Iagnosis has been recognized in the industry for its innovation and high patient satisfacti...on ratings, and the company actively partners with physician practices, health systems, retailers, and other organizations to provide comprehensive and personalized care solutions to patients.
Visit www.DermatologistOnCall.com to start an online dermatology visit, or www.iagnosis.com for corporate information.