The Senior Digital Marketing Manager provides strategic direction and handles all day-to-day operations and ongoing development of the firm’s website, social media, blogs, microsites, and video and audio feeds. This position is responsible for analyzing and reporting on the firm’s web and social media outlets, monitoring trends and using that data to inform marketing and communications strategies and to align those strategies with business development goals.
Essential Job Functions:
Leads the development and implementation of the firm’s external digital strategy by providing strategic input regarding the website design, functionality and performance; ensures adherence to firm brand standards, and editorial and content guidelines, with the goal of advancing firm marketing, communications, and business development objectives.
Oversees the process of insuring web content quality and management by: fully leveraging content management system capabilities; increasing automation; establishing standards; and streamlining processes.
Works with appropriate firm personnel to develop web content, including video and audio feeds.
Monitors website performance through web analytics reporting and identifies strategies for strengthening website performance.
Working with the firm’s communications team, insures that the social media platforms are contributing to the firm’s overall branding objectives through dynamic publishing and intersection with other firm content platforms.
Monitors adherence to the firm’s social media policies and guidelines.
Oversees and drives the search engine optimization (SEO) strategy, creates baseline metrics and action plans to implement on an ongoing basis; keeps the firm informed of SEO trends and practices.
Oversees the functionality of the firm’s blogs, including monitoring and communicating best practices and guidelines to insure that the blogs are robust and dynamic. Provides monthly reporting on blog performance, based upon established metrics.
Creates web templates as required.
Interfaces with outside digital marketing technology vendors regarding design and technical changes, maintenance, hosting and content management strategy.
Partners with the firm’s Director of Information Security to insure that the firm’s website and blogs are in compliance with prescribed security protocols.
Implements and manages digital tools that support firm branding and communications strategies.
Qualifications & Requirements:
Advanced knowledge of keyword optimization, organic search, search engine rankings, etc.
Complete knowledge of web-based content management systems (CMS).
Working knowledge of the firm’s e-communication delivery tool, as it pertains to administration, template design and analytic reporting.
Advanced knowledge of the Adobe Creative Suite (Illustrator, InDesign, Flash, Dreamweaver, and Photoshop), Microsoft Office in a Microsoft Windows 10 Enterprise operating system, FTP.
Familiarity with all relevant social media platforms, tools such as Tweetdeck, Hootsuite, and other social marketing automation/employee advocacy products (Lexology, ClearView Social).
Knowledge of digital marketing tools such as video (production and best practices) and audio (webinars and podcasts), as well as familiarity with various hosting platforms for multimedia.
Strong customer service orientation, with a recognition of the importance of being highly responsive.
Demonstrated ability to communicate clearly and effectively, both orally and in writing with lawyers, professional staff and vendors.
Ability to present to lawyers and staff on topics ranging from the strategic to the tactical.
Demonstrated ability to work as part of a cross-functional team, as well as to work independently, to accomplish objectives and move projects forward.
Strong project management skills.
Education & Experience:
Bachelor’s Degree in Web Design, Graphic Design, Marketing, Business, IT or related field. Equivalent training and experience may substitute for education
A minimum of seven (7) years of relevant experience and demonstrated success in taking on more responsibility, including playing a defined leadership role.Experience in a law firm or professional services firm desired.