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Positions in this function are responsible for planning, creating, and producing marketing communications/promotional materials to implement product marketing strategies and sales objectives. Coordinates activities involved in the preparation of advertising, sales promotion and publicity in support of the marketing of company products. Consults with product management, sales and internal/external organizations to develop and implement plans.
Assist with developing sales and marketing collateral/tools to educate and promote the product to the Agents/Agencies to drive increased sales activity.
Coordinate the Recognition Award Program process, which includes the development of the award reporting
Manage the agent marketing teams budget and invoice process
Evaluate and participate in initiatives and projects in support of the Agent channel and new business activities.
Support implementation of marketing and other business projects via testing, proofing, annual review process, etc.
Track and measure effectiveness of marketing campaigns.
Interface with advertising agency(ies) to deliver assignments.
Provide sales meeting support, which may include packing and shipping of materials.
Assess and interpret customer needs and requirements.
Identify solutions to non-standard requests and problems.
UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.
We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities... in clinical care resources, information and technology uniquely enable us to meet the evolving needs of a changing health care environment as millions more Americans enter a structured system of health benefits and we help build a stronger, higher quality health system that is sustainable for the long term.
We serve our clients and consumers through two distinct platforms:
?UnitedHealthcare, which provides health care coverage and benefits services.
?Optum, which provides information and technology-enabled health services.