The Marketing/Communications Director is responsible for overseeing the Marketing and Communications activities for the CHRISTUS Santa Rosa Health System (CSRHS), which includes several acute care hospitals, ambulatory care centers, free-standing emergency centers and many other programs and affiliated physician practices.
This position is responsible for supporting marketing and communication activities in the CSR ministry for new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position oversees a broad range of marketing and communication activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance and protect brand reputation and enable the organization to become more competitive and differentiated in the market.
Under the direction of the system's VP of Strategic Marketing and VP of Communications and Public Affairs and the CSR CEO, the Director will plan, budget and implement marketing, advertising, branding/signage, communications and PR tactics to increase/maintain the value/perception of the CSR brand positioning with the greater San Antonio market area. The Director will be responsible for overseeing CSR executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and general types of marketing and communications support for all the entities within the CSR portfolio of services and offerings.
The Director must have strategic reasoning skills and a deep understanding of the local health care market, as well as the ability to work with a variety of key stakeholders to direct and inform Marketing/Communications campaigns and activities. The Director must monitor market dynamics and the competitive landscape to achieve a strategic advantage, as well as to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.
The Director is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and CSR executive leaders and Associates. The Director will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Director is called upon to make significant judgment calls in relation to events and materials that represent CSRHS positively and consistently, and to speak on the ministry's behalf.
Work with system Marketing/Communications resources and CSRHS leadership to create and implement effective Marketing/Communication plans that achieve ministry goals, including increasing or maintaining the value of the brand, increasing patient volume, growing appropriate service lines and improving the health and wellbeing of those we serve.
Work with system Marketing/Communications teams to creatively incorporate all available and appropriate tools and resources, including but not limited to strategic marketing plans, media/public relations, advertising, internal communications, publications, crisis communications, special events, digital and corporate identity and branding into an organized, articulate and multi-faceted program.
Directly oversee CSRHS executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.
Monitor market dynamics and competitive landscape to achieve competitive market advantage, and to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.
Adhere to CHRISTUS Health and CSRHS brand standards, which direct things like image choice, messaging and tone, and font and icon selection, to create a consistent brand in the market.
Provide strategic direction in the areas of communications and public relations, brand management, internal and external marketing and communications services for all components of the ministry.
Oversee and hold direct reports accountable for achieving determined success metrics and KPIs.
Collaborate across departments to achieve plans and fulfill KPIs.
Ensure effective control of marketing/communications results, and ensure that achievement of objectives falls within designated budgets.
Represent CSRHS Marketing/Communications on various internal committees and task forces, as requested.
Manage and maintain vendor relationships, as appropriate to responsibilities.
Fulfill other duties assigned.
Bachelor's degree in communications, public relations, marketing, business or related field required. Master's degree preferred.
Proven track record working in a matrixed, collaborative environment working with multiple stakeholders.
Demonstrated ability to work in a multi-facility health system setting or similar environment, with the various stakeholders that are inherent in this type of health care setting.
Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction and the ability to maintain high Associate engagement and satisfaction.
Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.
Ability to make effective presentations to various stakeholders including physicians, senior leadership, governance, and external constituents.
Highly organized and detail-oriented with excellent project management skills.
Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must possess a professional demeanor.
Ability to effectively engage, manage and grow a team of direct reports.
Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs.
Ability to work extended hours on occasion, including some weekends and evenings.
Ability to prioritize work, with little supervision, set priorities, create schedules and meet deadlines. Must be able to work rapidly, under pressure, and with frequent interruptions.
Ability to handle confidential information responsibly.
Familiarity with San Antonio market and local health care politics and competitive landscape preferred but not required.
Ten or more years of progressive leadership experience in marketing, corporate communications and public/media relations including a solid understanding of digital technology, industry trends and overall knowledge of media landscape.
Health care experience highly preferred, optimally in a complex, multi-facility health system environment. Experience working with an advertising and/or public relations agency -- or comparable interaction -- is required.
Our Mission: WHY WE EXIST. To extend the healing ministry of Jesus Christ. Our Core Values: WHAT WE BELIEVE IN.DIGNITY Respect for the worth of every person, recognition and commitment to the value of diverse individuals and perspectives, and special concern for the poor and underserved. INTEGRITY Honesty, justice, and consistency in all relationships. EXCELLENCE High standards of service and performance. COMPASSION Service in a spirit of empathy, love, and concern. STEWARDSHIP Wise and just use of talents and resources in a collaborative manner.Our Vision: WHAT WE ARE STRIVING TO DO. CHRISTUS HEALTH, a Catholic health ministry, will be a leader, a partner and an advocate in the creation of innovative health and wellness solutions that improve the lives of individuals and communities so that all may experience God's healing presence and love. Our Name and Symbol:WHO WE ARE. CHRISTUS is Latin for "Christ," and proclaims publicly the core of our mission. OUR NAME choice also recognizes the heritage of our two congregational sponsors, the Sisters of Charity of the Incarnate Word in Houston and San Antonio. Jesus Christ is the Incarnate Word, the Word of God made flesh. It is, theref...ore, only fitting that it is in another form of His name that our health ministries are called together. OUR SYMBOL Reflects the healing ministry of Jesus Christ - a combination of a medical cross and a religious cross. The flowing banner on the cross is a common symbol of the risen Christ, while the royal purple signifies Christ. The flowing banner also conveys a sense of motion as we move forward into a new era of service to our communities.