Supporting UK DC, UK Institutional and EMEA Cash business with significant marketing spend 1.5 million and revenue goals.
As a Vice President the Head of UK Institutional Marketing will be accountable for the SSGA marketing activities against the Defined Contribution, Defined Benefit and Cash business channels in the UK and EMEA (for Cash). You will define the marketing strategy, execute the key deliverables, leverage the global marketing team for support and be a key member of the SSGA London business reporting on marketing activity, progress and success metrics. This is a high profile role within the business and requires an experienced individual who is equally adept at strategic planning and execution as well as managing senior stakeholders and working within a truly global team.
Responsible for the DC, DB and Cash Marketing strategy for the UK and EMEA (for Cash), keeping abreast of local market conditions and developments that drive the marketing strategy.
Plan, manage and deliver fully integrated campaigns for focus funds/themes including driving collateral development specific to regional requirements
Help oversee and set priorities for the London based marketing team (content, web, DM) in order to execute strategy
Work with sales and broader marketing colleagues to identify opportunities and develop initiatives
Establish and execute marketing plans with strategic partners.
Responsible for maintaining and developing our regional digital presence with web partners in Boston
Effectively manage and build strong relationships with key internal stakeholders and external agencies on an ongoing basis
Ensure that all marketing activities comply with the local regulatory requirements
Responsible for budget planning, allocation and day-to-day management for all channel activities
Delivery of key marketing metrics ensuring activity is measurable against business revenue targets