Enrollment Marketing Coordinator - University Relations
University of Massachusetts Lowell
February 1, 2018
General Summary of Position:
The Enrollment Marketing Coordinator primarily supports the development and deployment of serialized marketing and communications "touch" campaigns (via email, SMS and other means) in order to cultivate applications, campus visits and enrollments.
Minimum Qualifications (Required):
B.A. or B.S. degree from an accredited college or university
Two or more years of professional experience in marketing and communications or clearly related field
Demonstrated excellence in writing, editing and verbal communication
Experience with electronic technologies frequently used in marketing, such as content management systems, blast email systems and project management systems
Academic degree in communications, journalism, public relations, marketing or related field
Experience in student recruitment marketing for higher education
Successful track record of leading complex projects with many deliverables and timelines that depend upon multiple collaborators
A work style that maintains collegial relationships without sacrificing the integrity or quality of the final product
Demonstrated proficiency in social media and social media marketing
Expertise or experience in marketing analytics
Experience with Salesforce, TargetX, and Webtrends will be highly regarded
Special Instructions to Applicants:
Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting. All other candidates will be considered after that period.
Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applications are received.
Please include a resume, cover letter and three (3) writing samples with your application. Names and contact information of three references will be required during the application process.
Internal Number: 493999
About University of Massachusetts Lowell
UMass Lowell is a public university committed to preparing our students for work in the real world? solving real problems and helping real people? by providing an affordable high-quality education.Whether you?re pursuing a career path or still searching for one, UMass Lowell is the ideal place to discover and achieve your purpose. Our campus is bursting with energy? enrollment is up, new academic programs are being launched, and new facilities are being acquired and are under construction. Most importantly, our students are more successful than ever thanks to highly accredited programs, our focus on experiential ?hands-on? learning, and personal attention from our accomplished and committed faculty and staff.