Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate â€" and elevate â€" our brand from the rest of the competition.
This role comes with the responsibility of managing the brand internally and externally, so as to build strong brand awareness and consideration.
Enhance corporate reputation and differentiate the organisation through effective brand management amongst the multiple target audience segments
Use research, analytics, insights to increase engagement with the brand, so as to achieve the organisational and communications objectives
Set and advise on the organisationâ€™s Awards and Brand Governance guidelines and processes, and be responsible for getting all internal stakeholders to own and adhere to them
Develop & implement integrated marketing and communications initiatives that support the organisationâ€™s marketing strategies and objectives, to shape the future of the organisation in Singapore and across markets.
Inculcate data-based decision-making, and provide strategic insights to further strengthen brand engagement
Preferably with more than 7 years of experience in branding and marketing communications
Minimally a Bachelors degree from a recognised university
Excellent interpersonal skills, with ability to build consensus and work across teams
Resilient, able to adapt to changing priorities and thrive in a fast-paced environment
Strong sense of ownership of results
Anchored with strong professional integrity
Excellent writing and communication skills
Deep, natural understanding with hands-on experience managing brands
Highly creative with experience in developing integrated marketing plans that rise above the clutter
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.