At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world's leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.
We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in, and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.
And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America's Best Employers in 2017. Come join us on our journey to create solutions for a sustainable future!
Where the Chemistry Happens...
The Construction Solutions Group is dedicated to bringing innovative formulated solutions to our customers in the construction industry by combining the entire BASF portfolio of products and services. BASF 's Dispersions & Resins business has an opening for Marketing Manager, Construction Solutions Group.
The Marketing Manager is responsible for regional marketing activities within the assigned industry segment. The position designs, steers, and executes the marketing strategy and plan for the assigned segment.
Marketing Manager, Construction Solutions Group (1705205) – Charlotte, NC
Formula for Success: You Will...
Identify industry specific trends, requirements, unmet customer needs, and key growth areas and opportunity fields.
Develop and implement annual marketing and commercial plans for assigned segment including strategy and positioning, market research, pricing strategy, customer segmentation, and communications strategy.
In conjunction with Strategic Marketing Analyst, identify innovation opportunities for assigned industry segments and input into innovation pipeline.
Initiate and manage innovation projects through the PhaseGate process.
Own new product launches, including developing internal sales tools and external marketing collateral and content.
Oversee and manage contribution margin for assigned segment.
Understand product value and develop industry-specific target pricing, and monitor profitability, in conjunction with product management
Collect, validate, maintain, and update market and competitive intelligence per assigned industry segment
Regularly interact with customers and market to identify insights, as well as expectations from their overall experience with BASF.
Design and execute content strategy for segment.
Provide strategic direction and oversight to Marketing Specialist in the execution of advertising, promotions, sponsorships, events, and promotional materials and activities.
Consistently interact with and motivate BASF sales force to identify market opportunities.
Create Your Own Chemistry: What We Offer You...
Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.
The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the... current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future.