Collaborate with PR and communications colleagues to develop and implement a comprehensive media strategy (including both traditional media and social media) that raises firm, key spokespersons profiles in alignment with the firm's strategic business development goals.
Develop and execute proactive communications strategy to maximize positive publicity for the Company, including planning and organizing press conferences, media briefings and interviews, handling media enquiry.
Develop and maintain strong media network and relationship with journalists and media outlets in Hong Kong and mainland China.
Handle press enquiries, interviews and events. Monitor press coverage, consolidate key company news and provide regular press reporting to the Group.
Organize briefings around emerging trends and relevant issues.
Develop high-quality press events and draft press releases, fact sheets, presentation and other materials for internal and external constituents.
Manage a library of marketing content, including people portfolios, images and videos. Ensure organization and dissemination of content and regular updates in concert with major events and opportunities.
Draft content for speeches, articles, thought leadership content, and presentations across print and electronic digital channels, around key issues, news and firm successes.
Ensure content of the company website and intranet is up to date at all times; knowledge in managing CMS and related system.
Generate innovative communications through the use of digital/social media platforms and latest technologies
Experience in managing social media, including LinkedIn, Facebook, Twitter.
Create content for internal newsletter and in-house publications. Assist to promote employee engagement and communications via various events and initiatives.
Degree or above with major in marketing, communications, journalism, public relations or translation.
At least 5 years' experience in brand management, marketing communications, advertising, public relations and / or event management.
Profound knowledge of media communications is prerequisite.
Creative and resourceful to identify branding and marketing trends.
Analytical, innovative, independent and attentive to details.
Good computer skills, e.g. Word, Excel, PowerPoint and Chinese word processing.
Strong communication, writing and editing skills with excellent command of both written and spoken English and Chinese. Fluency in Putonghua a plus.
Solid experience in managing social media, including LinkedIn, Facebook, Twitter.
Candidates with less experience will be considered as Assistant Manager.
Interested candidates please send your full resume with current and expected salary in MS Word format at firstname.lastname@example.org. Personal data will be used for recruitment purpose only.