The Director of Marketing and Communications oversees IAF’s internal and external communications to enhance the visibility of the school and strengthen the relationships between the school and its constituent groups, including prospective families, alumni and friends of the school. The school has recently launched a new website and logo, as such greater emphasis will be placed on developing and implementing the school’s communications plan and managing the publications, media relations, special event publicity, and online platforms. A strong candidate is innovative, energetic, a self-starter and an effective collaborator.
The primary role of the Director of Marketing and Communications is to manage the voice of the school and ensure that communications accurately reflect the school’s commitment to educating young artists. This position works closely with the Head of School/President, the Director of Enrollment Management and the Chief Development Officer.
Essential Duties and Responsibilities
Direct the school’s internal and external communications and marketing efforts.
Manage all aspects of the school’s communications and marketing plan, including print and online communication, event publicity, and media relations.
Develop and manage an integrated social media presence.
Maintain and update school website.
Develop strategies to promote the school’s vision online, as well as other media, events, publications, and visual and printed messages.
In collaboration with other senior administrators, develop key messages for multiple constituencies, such as admissions publications, marketing materials and campaign pieces.
Ensure communication quality and consistency across various functions of the school.
Oversee the coordination of graphic design, advertising, photography, videography, writing, editing, and online content.
Direct strategic publicity for special events that enhance the school’s visibility and affinity among its constituent groups, including prospective families, current families, alumni and friends.
Oversee schedule and content of communications with families, including weekly newsletter and special announcements.
Specific Skills and Abilities
Flexibility and creativity in a fast moving work environment
Ability to think strategically about communications objectives and how to meet those objectives
Demonstrated success in managing multiple projects with shifting priorities and competing deadlines
Knowledge of web content management systems, preferably Weebly
Familiarity and dexterity with social media platforms, including Facebook, Twitter and Instagram
Strong proficiency in technology applications including Microsoft Suite and Google Apps
Proven graphic design experience with design software including Adobe Creative Cloud software, Photoshop, Indesign, and Illustrator
Ability to develop, monitor and adhere to budgets and schedules.
Exceptional public speaking, writing and editing skills