Reporting to the Associate Director of Arts Everywhere, the Director of Communications & Marketing will play a critical role in the initiative's efforts to elevate the arts at UNC. S/he is responsible for managing the initiative's strategic communications, including messaging and branding, for the following audiences: campus leaders and partners, students, faculty, staff, media, and community members. The position will develop and implement a creative marketing and communications plan for the initiative as a whole with targeted efforts for specific programs/projects. S/he will manage traditional written and oral communication channels (e.g. press releases, interviews, public talks) as well as digital platforms, including content for the initiative's website and app (under development), and social media. To ensure the initiative's messages are communicated effectively and widely, the Director will cultivate relationships with campus arts leaders, the Office of University Communications, as well as media contacts. To support her/his work and the initiative's marketing and outreach efforts, the Director will engage a team of students, which currently includes a graduate assistant from the School of Media and Journalism, a student social media coordinator, and Carolina Arts Ambassadors.
Education and Experience:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
The successful candidate will have: Strong writing, editing, analytical, organizational and interpersonal skills. Clear understanding of and experience applying knowledge management and communications concepts, tools, and approaches for both internal and external audiences. Demonstrated ability to create persuasive and clear communications in all forms, traditional and electronic, and with varying audiences. Strong critical thinking and problem solving skills. Demonstrated skills in managing small and large projects with multiple internal and external partners, as well as experience in supervising students or volunteers. Demonstrated ability to communicate effectively and diplomatically with a variety of individuals including university leadership, faculty, staff, students, leaders, and external stakeholders, as well as maintain effective working relationships with colleagues, professional staff, and artists. Ability to prioritize, focus and achieve results in a fast paced and complex university environment.
Preference will be given to a candidate with:
7-14 years of combined communications, public relations, and marketing experience
Experience in the arts – particularly in a changing regional, national, and international higher education environment – or in non-profit organizations, government or public service
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
About The University of North Carolina at Chapel Hill
Carolina rates among the nation’s great institutions of higher education, set on an historic and beautiful campus that celebrates all four seasons. Carolina’s students, faculty and staff come here from around the world, bringing varied cultural, racial and ethnic heritages that help make UNC-Chapel Hill a thriving intellectual center. We’re repeatedly ranked the nation’s best value in higher educa...tion for students seeking to earn a college degree – the University has garnered the top spot each time since the ranking’s launch in 1998.Whether you’ve just started your career, are new to academia or are a seasoned professional with assorted campus experiences to draw on, we hope you will find a great place at Carolina.