Salary and benefits are competitive. Salary is commensurate with qualifications and experience
As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position please visit our website Benefits page.
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a Great College to Work For for four consecutive years.
Washington Athletics aims to inspire champions on the field and in the classroom. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. With over 650 student-athletes competing throughout UW's 22 sports programs, the department of Intercollegiate Athletics is committed to a leading-edge student-athlete experience, and offering student-athletes the ability to compete for NCAA and Pac-12 championships while working toward a degree from one of the world's leading public research universities.
Our Department of Intercollegiate Athletics has an outstanding opportunity for an Assistant Director of Marketing / Fan Outreach who is responsible for the planning and promotion of special events designed to increase attendance and ticket sales for University of Washington athletic programs.
Develop, coordinate and execute strategies designed to increase attendance and ticket sales for assigned sports including men's and women's soccer, volleyball, gymnastics, men's and women's basketball, baseball and softball, in conjunction with ticket sales and marketing/fan experience departments. Identify dates and games to target for special events (i.e. Teacher Appreciation Night, Dawg Pack Tailgate, Camper Reunion Days, etc.) with guidance and input from sport programs. Set attendance goals and regularly track progress towards goals.
Craft promotional messaging to communicate information regarding upcoming games and events, in conjunction with digital strategy and creative staff. Design strategy to leverage non-traditional communication channels, including social media, email, and digital advertising as well as traditional and grassroots efforts. Identify target audiences for each promotion and align outreach efforts befitting such audience.
Develop and execute marketing strategies designed to generate new revenue streams, including but not limited to merchandise sales, in-venue seat upgrades and experiences, and mascot appearances. Monitor the industry to recommend new revenue sources.
Manage and direct the Marketing Assistant position plus any student interns, with a focus on on-campus event promotion and engagement with the Dawg Pack (student fan group) to create programs designed to increase student attendance.
Serve as liaison to community groups, coordinating UW marketing appearances at non-athletic events.
Manage the mascot program, including Harry the Husky and Dubs. Coordinate the Pups and Parents kids program.
Other duties as assigned.
Compliance with the rules and regulations of the University, the NCAA, the Pac-12 Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics.
Bachelor's degree required in marketing, communications, public relations or a related field. Minimum of two years of combined professional experience in marketing, promotions, or events. Must be proficient in Microsoft Office. Have an ever-evolving understanding of the industry and a creative mindset towards promoting events and growing revenue. Highly motivated, creative, self-starter with excellent written and verbal communication skills. A strong leader and mentor, especially to college students. Must be able to work a flexible schedule; evenings and weekends are required.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Familiar with Photoshop and video editing software; knowledge of Adobe Dreamweaver and/or HTML editing software preferred.
Conditions of Employment:
Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergra...duate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.