Division/College: Professional Advancement Network
Location: Boston Main Campus
Full-time/Part-time: Full Time
The Content Marketing Producer is responsible for creating compelling digital and social media copy that attracts, engages, and supports prospective undergraduate and graduate students at every stage of the marketing funnelfrom awareness to application.
The ideal candidate is motivated by a desire to understand the challenges and opportunities facing our diverse enrollment audiences, and develops copy that informs and inspires each segment. The Content Marketing Producer writes in a voice that's consistent with Northeastern University's brand guidelines, while also adapting the tone based on the audience he or she is tasked with targeting.
The Content Marketing Producer has familiarity with search engine optimization and creates accurate, keyword-rich, actionable blog content that delivers results he or she knows how to track, analyze, and optimize on. This candidate also feels comfortable writing in a variety of other formatsfrom in-depth, well-researched e-books to succinct, attention-grabbing social media updates.
The ideal candidate is proactive, detail-oriented, deadline-driven, and collaborative. He or she works with our marketing and creative teams, as well as key stakeholders and subject matter experts, to strategize how best we can tell the Northeastern story.
Bachelors degree in communications, marketing, or related field 4-6 years of experience in content marketing, copywriting, or journalism Portfolio of previous work demonstrating writing and marketing abilities Advanced writing, editing, and storytelling skills Familiarity with search engine optimization and Google Analytics Strong knowledge of content management systems, such as WordPress and Drupal Experience creating social media content
To be considered for this position please visit our web site and apply on line at the following link: Careers@Northeastern
Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.
Copyright 2017 Jobelephant.com Inc. All rights reserved.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, a...nd global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.