Cornell University's School of Continuing Education and Summer Sessions (SCE) dates back to 1876 and is dedicated to fulfilling Ezra Cornell's vision of an institution "where any person can find instruction in any study." By identifying programmatic needs and employing Cornell's resources and expertise, SCE provides high-quality learning opportunities to more than 6,200 traditional and non-traditional students from around the world each year, from college undergraduates to high school students, alumni, professionals, retirees, and children. Study options include Cornell's acclaimed Summer and Winter Sessions, Summer College for High School Students, Cornell in Washington, Cornell's Adult University, Part-Time Study, and Professional Studies. SCE typically offers more than 700 credit and non-credit classes annually (on campus, off campus, and online), taught by more than 750 renowned Cornell faculty members, industry leaders, government officials, professionals, and distinguished scholars from other institutions. SCE generates more than $31 million in gross annual revenue.
The Assistant Director of Communications researches, designs, and deploys effective communications and marketing strategies and efforts to support the School of Continuing Education and Summer Sessions' marketing goals, priorities, and brand.
The AD produces and/or oversees the development, distribution, and review of a high volume of cost-effective and compelling print and electronic communications and marketing materials, from press releases, ads, and brochures to e-mails, web pages, social media posts, videos, and other assets. These materials, often generated at an extremely fast pace within limited budgets, include information about a wide range of topics, frequently address complex subjects or processes, and reach international, national, regional, and local audiences.
The AD regularly generates and reviews content for SCE's website (sce.cornell.edu) and other digital channels. During SCE's website redesign (currently underway), the AD will also coordinate all content evaluation, development, and migration.
The AD thinks strategically about how to communicate the value of continuing education with various audiences; collects and analyzes data (such as registration records and analytics) to drive business outcomes; prepares reports; and conducts surveys and focus groups.
The AD also develops, oversees, and promotes SCE events, including summer concerts attended by thousands of Cornell faculty, staff, students, and visitors.
The AD models Cornell University's "Staff Skills for Success" and is adept at juggling multiple priorities on tight deadlines.
The position reports to the Communications and Marketing Director, works closely with SCE's communications team, provides training and supervision for student staff and freelancers as needed, and interacts with all levels of students, staff, administrators, and faculty, as well as other stakeholders and vendors inside and outside the University, to achieve objectives.
University Job Title:
Communication Spec III
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