The Engagement Manager, Web Marketing will develop strategies and tactics to promote events and initiatives, drive qualified traffic to the Foundation websites, and ultimately increase conversions for event attendance and donations. They will help develop and execute successful marketing campaigns, working collaboratively with the Marketing and Communications division as well as partners throughout the Foundation and university. They will also identify opportunities to increase page optimization and user experience, recommend improvements to web structure, layout, and templates, as appropriate, and identify how personas and user journeys can inform these strategies.
Main Job Tasks and Responsibilities
Develop strategies to acquire, retain, and engage active alumni, parents, donors, and friends of the University.
Identify ways to improve structure, layout, and copy for events and giving platforms, and experiment with strategies for driving qualified traffic to those platforms.
Work with Design & Editorial on developing creative for web and social media ads and improving user experience across Foundation web properties.
Partner with Business Intelligence Department to develop metrics for success, such as creating goals in Google Analytics, analyzing conversion funnels, and improving SEO.
Recommend, develop, and implement web marketing strategies for multichannel campaigns, such as remarketing tools and Google AdWords campaigns.
Assist with development of placemats, engagement opportunities, and touchpoints associated with the Phonathon program.
Other duties as assigned.
Strong user focus with a proven ability to uncover insights about pain points and create strategies to overcome barriers
Excellent organizational skills and interpersonal skills
Proven ability to manage multiple projects, meet deadlines and work in a fast-paced team environment.
Proven analytical skills, with experience in Google Analytics or similar tool.
Ability to work to the demands of the position, which may exceed a 40-hour work week.
Education and Experience
Bachelor’s degree in communications, marketing or related field.
Minimum 5 years’ experience in digital marketing, communications or a related field and thorough knowledge of best practices.
Solid understanding of web management, design and development processes.
Understanding of technical aspects such as server response times, SSL certificates, caching, redirects, etc. for the purpose of maintaining a quality site and ranking in Google search results.
Advanced knowledge of the Wordpress platform. Experience with an events or fundraising/crowdfunding platform helpful.
Knowledge of Adobe Creative Suite, HTML/CSS
Exposure to and understanding of copywriting and design.
The University of Connecticut Foundation is a tax-exempt corporation that operates exclusively to promote the educational, scientific, cultural, and recreational objectives of the University of Connecticut. As the primary fundraising vehicle for the University, the Foundation's mission is to solicit, receive and administer gifts and financial resources from private sources to support UConn's pursu...it of excellence in teaching, research and public service. Private gifts support students, faculty, research and programs at all of UConn's 14 schools and colleges in addition to its world-class research centers and model athletics program.
Supporting UConn’s pursuit of excellence in teaching, research and public service, The UConn Foundation is a unique and dynamic non-profit. The Foundation is located on campus in Storrs, CT – surrounded by more than 10,000 faculty and staff and 30,000 students. Its mission is to help UConn climb the ranks of elite public universities, it’s currently 19th according to US News & World Report, by raising private funds and managing assets to benefit the University. During fiscal 2014, donors contributed $81.1 million to the UConn Foundation in philanthropic support to help students, faculty, and academic programs. The new gifts and pledges exceeded all previous years, making fiscal 2014 the most successful year in Foundation and University history. The Foundation’s new student support initiative will double the amount raised for scholarships and fellowships over the next five year, helping fuel UConn’s ambitious plans for growth.
We are seeking dynamic, proven fundraisers to be part of an exciting time for both the University and the Foundation as we experience unprecedented growth, new and exciting research partnerships with industry, and a diverse and academically outstanding student body that brings vibrancy to every corner of the University! If you want to be part of the excitement than please contact us!