Position Description:Energize your career with one of Healthcare's fastest growing companies. You dream of a great career with a great company – where you can make an impact and help people. We dream of giving you the opportunity to do just this. And with the incredible growth of our business, it's a dream that definitely can come true. Already one of the world's leading Healthcare companies, UnitedHealth Group is restlessly pursuing new ways to operate our service centers, improve our service levels and help people lead healthier lives. We live for the opportunity to make a difference and right now, we are living it up. This opportunity is with one of our most exciting business areas: Optum –a growing part of our family of companies that make UnitedHealth Group a Fortune 17 leader. Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their healthcare needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation & Performance.The Digital Marketing Manager is responsible for creating, executing and tracking marketing lead generation campaigns for Optum. The Digital Marketing Manager is focused on creating client interactions that are aligned with best practices, and is responsible for working with marketing managers, product management and sales business unit leaders to plan and execute targeted campaigns to our customers and prospects that drive sales pipeline. The Digital Marketing Manager must possess a balance of analytical, creative, and strategic thinking skills, while being focused on producing and executing high quality digital campaigns. The ideal candidate will have experience delivering digital marketing campaigns through marketing automation and CMS tools to drive thought leadership and demand for complex software products. The Digital Marketing Manager will be able to build trusted advisor relationships with colleagues in multiple sales and marketing organizations in a matrix environment.Primary Responsibilities:Work in a proactive manner to provide marketing delivery thought leadership and guidance, determining the best solutions to fulfill the needs of marketing segment teams, while ensuring projects are delivered on time, on budget, with a high standard of excellence.Follow best practices for lead generating activities including large, complex integrated digital marketing campaigns, marketing automation and email campaigns, CMS and Website landing pages, webinars, trade shows, lead nurturing, lead scoring, lead process and teleprospecting.Work in concert with cross-functional teams, using data and analytics to clearly articulate performance, value, and areas of improvement to continually improve and advance marketing initiatives by providing actionable insight and recommendations.Execute digital marketing campaigns utilizing multiple marketing technology platforms including marketing automation, CMS, CRM and analytics. Have knowledge of coding HTML for emails and be able to demonstrate industry best practices in execution of integrated digital marketing, lead nurture automation, landing page creation, email and general digital design.Utilize excellent organizational skills to manage multiple projects, under quick deadlines and be able to respond quickly and accurately to change.
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.