Position Description:This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.The Web Content and Email Specialist is responsible for (1) managing and publishing content for UnitedHealth Group's internal- and external facing websites and (2) managing and sending mass emails and other online communications to internal and external audiences. Experience with content management systems, mass email platforms, 1:1 digital marketing tools, and HTML knowledge are required. This role will collaborate with stakeholders in Internal Communications, Human Capital, Marketing and Optum IT. Good communication skills, accountability, and the ability to meet deadlines are a must.Primary Responsibilities:Create, update, publish and maintain Website content using content management systems (SharePoint 2013 and Sitecore, Adobe Experience Manager), monitor (quality control) content on live site and troubleshoot or escalate issues as needed.Create, update, send and assist with analytics on mass emails and other online communications for distribution via 1:1 digital marketing tools (Epsilon Harmony Agility email platform and Mass Mailer), monitor (quality control) content of live emails and troubleshoot or escalate issues as needed.Department expert on 1:1 digital marketing tools and platforms, as well as email best practices, trends and strategy.Ensure that Website and email content complies with brand and style guidelines and industry standards, including responsive best practices.Train colleagues as needed on use of email platform(s) and best practices in digital marketing.
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.