Cal Poly is a nationally ranked, four-year, comprehensive public university located in San Luis Obispo, California. The emphasis of the University is a Learn by Doing educational experience for its more than 18,000+ students. Many students seek admission to Cal Poly not only because of its excellent academic reputation, but also because the 6,000-acre main campus is nestled in the foothills of San Luis Obispo, just minutes from California's Central Coast beaches.
The University Marketing department represents and promotes Cal Poly, increasing its visibility and supporting the institution's mission, vision, and goals. The unit creates the brand design, strategy, and campaigns to attract the best students, motivating parents, alumni and donors, and recruiting world-class faculty and staff.
Reporting to the Assistant Vice President for Creative Services, the Storytelling and Marketing Specialist works to support the University Marketing's mission and scope in the areas of marketing, publications, branding, and special projects.
Working closely with the Senior Editor and the Lead Video Producer, the Storytelling and Marketing Specialist works to identify, develop and coordinate the execution of stories from across the Cal Poly community for externally facing print and digital media. The position also develops content for publications, collateral materials and video content produced by the Creative Services team for university clients. Additionally, the Storytelling and Marketing Specialist is responsible for effectively managing marketing initiatives. The position develops strategic and integrated marketing communication plans and processes to address the goals of the department and university as a whole.
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Minimum Qualifications (Staff Only):
Equivalent to graduation from a four-year college or university and three years of progressively responsible experience in marketing and public relations, or a related field. A graduate degree in a related field may be substituted for one year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.
Demonstrated knowledge in the development of editorial content and feature subjects.
Working knowledge of copyright and other applicable laws pertaining to publications and the media.
Demonstrated ability to work with vendors and contractors for publication-related supplies and services.
Working knowledge of and ability to apply standard theories, practices, principles and techniques related to publication development.
Working knowledge of journalistic research techniques and methods; ability to research and identify communication needs and target audiences.
Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals.
Advanced story development and journalistic writing and editing skills, and demonstrated ability to produce clear, concise, professional-quality documents for internal/external publication.
Excellent communication skills; ability to effectively communicate information in a clear and understandable manner, both verbally and in writing.
Thorough knowledge of English grammar, spelling and punctuation.
Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere in and outside the University with the ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds.
Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
Ability to work independently in a highly collaborative, cross-functional teaming atmosphere.
Demonstrated customer service experience requiring a very high level of diplomacy and professionalism.
Demonstrated ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities, and to respond appropriately to conflicts and problems.
Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines.
Demonstrated ability to plan and execute effective social media campaigns on multiple platforms, such as Facebook, Twitter, LinkedIn, YouTube and Instagram.
Demonstrated ability to maintain a high degree of confidentiality. Ability to adhere to the highest ethical standards.
Ability to analyze situations, apply independent judgment, discretion and initiative to address problems and develop practical, thorough and creative solutions.
Ability to interpret, communicate and apply policies and procedures.
Excellent computer skills and proficiency with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email.
Working knowledge of or ability to quickly learn University infrastructure, policies and procedures.
Demonstrated project management skills and ability to juggle multiple projects simultaneously in a deadline driven environment.
Demonstrated experience with publications.
Demonstrated experience with marketing campaigns and analytics.
Demonstrated skills in an institutional/educational environment utilizing a customer-oriented and service-centered attitude.
***THIS POSITION IS OPEN UNTIL FILLED***
Must be willing to travel and attend training programs off-site for occasional professional development.
Must be able to work overtime, occasional holidays, and adjust working hours to meet special jobs. May be called back periodically to perform work as needed on an emergency basis.
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position classification has been defined as 'Exempt' and is not subject to the overtime provisions of the Fair Labor Standards Act (FLSA).
Retired CalPERS members selected for this vacancy must request and be approved for reinstatement from retirement prior to the start date. Employment of retired CalPERS members will typically be for 90 days or less and must be for work requiring specialized skills or for a bona fide emergency to prevent stoppage of business.
May be required to complete a Supplemental Employment Application Questionnaire, which contains questions pertaining to conviction history, and submit it when requested by Cal Poly. This disclosure is confidential and will not necessarily preclude applicants from employment.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
Please note: Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive. Sensitive positions are those requiring heightened scrutiny of individuals holding the position based on potential for harm to children, concerns for the safety and security of people, animals, or property, or heightened risk of financial loss to Cal Poly or individuals in the university community.
About Us Cal Poly is a nationally ranked, four-year, comprehensive public university. Founded in 1901, the 6,000-acre campus is nestled in the foothills of San Luis Obispo, along California's scenic central coast and midway between Los Angeles and San Francisco. With a budget of $168.5 million, the university has a student enrollment exceeding 17,000 students and employs more than 2,000 faculty and staff members. Cal Poly is part of the 23-campus California State University system.
At California Polytechnic State University, San Luis Obispo, we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. Bringing people together from different backgrounds, experiences and value systems fosters the innovative and creative thinking that exemplifies Cal Poly's values of free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility.
Cal Poly's commitment to diversity informs our efforts in recruitment, hiring and retention. California Polytechnic State University is an affirmative action/equal opportunity employer.
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About California Polytechnic State University, San Luis Obispo
Cal Poly is a nationally ranked, four-year, comprehensive public university, with approximately 17,500 undergraduate, 120 post-baccalaureate, and 900 graduate students. The Cal Poly community fosters teaching, scholarship, and service in a learn-by-doing environment where students, staff, and faculty are partners in discovery. Cal Poly has built an exemplary reputation on its learn-by-doing approa...ch to the preparation of undergraduate and graduate students. It is a distinctive learning community offering academically focused students a hands-on educational experience that prepares them for today's scientific and technical world. Cal Poly provides a balanced education in the arts, sciences, and technology, while encouraging cross-disciplinary and co-curricular experiences. U.S. News and World Report has ranked Cal Poly #1 among public master's universities in the western United States for 24 consecutive years. The University values free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility. As a campus, we welcome and nurture a rich array of different perspectives, ideas and cultures. We encourage international and multi-cultural education in order to prepare students for successful participation and competition in a diverse world and a global workforce. We believe that diversity of our students, faculty, and staff enlivens and enriches Cal Poly’s educational environment.